In this episode of At Home in Waterloo Region, host Cheryl Goetz welcomes brand designer and creative entrepreneur Amy Esplen for an inspiring and lighthearted conversation about building a design business rooted in creativity, clarity, and community. Amy shares her journey from creating quirky Facebook collages to studying design at George Brown and working at the acclaimed Him & Her studio, to launching her own freelance business tailored to support small businesses with strategic, standout branding. She opens up about motherhood, work-life balance, and why she’s obsessed with helping entrepreneurs feel proud of their visual identity—even on a tight budget.

Listeners will walk away with valuable insight into what goes into great design, why branding matters for small businesses, and how structure, strategy, and support can help creatives and parents alike thrive.

In this episode, you’ll hear:

• [02:15] Amy’s bold move to land a job at Him & Her—and how it kick started her design career.
• [06:50] What “design intensives” are, and how they offer premium branding on a small business budget.
• [13:35] Common branding mistakes businesses make—and how to avoid butchering your beautiful new logo.
• [16:00] Why freelancing offered Amy more balance as a parent than returning to a traditional 9–5.
• [20:00] How Amy and her partner juggle entrepreneurship together, with a little help from the village.
• [34:15] Trends Amy is loving: bold colours, handcrafted vibes, and “naughty” design choices.
• [38:50] Why she’s obsessed with Waterloo Region, and all the amazing local businesses she supports.

Tune in to hear Amy’s refreshing take on balancing creativity, business, and real life—all while helping others shine. If you’re a small biz owner looking to level up your brand or just need a little inspiration, this episode is for you.

Subscribe, leave a review, and share with a fellow entrepreneur who needs to hear this!

Amy's Links:

Instagram: @amy_esplen

Website: https://www.amyesplen.com/

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, host Cheryl Goetz sits down with Sarah Laing to share her journey through the challenging world of MCAT preparation. With a background rooted in dedication and resilience, Sarah opens up about the strategies that helped her conquer the exam, the importance of a strong support network, and the mindset shifts that made all the difference. Whether you're just starting your MCAT journey or are deep in the study trenches, Sarah's story serves as both inspiration and practical guidance for anyone striving to achieve their medical school dreams.

In this episode, you’ll hear:

• [00:00] Sarah's journey: From dreaming of med school to tackling the MCAT with confidence.
• [08:15] The importance of structured study plans and realistic goal setting.
• [15:30] How to balance study time with self-care and avoid burnout.
• [22:45] Sarah’s top resources and study techniques for mastering each section of the MCAT.
• [33:10] The role of community and mentorship in staying motivated during preparation.
• [41:20] Sarah's advice for test day: what to expect and how to stay calm under pressure.

Sarah's candid discussion sheds light on the ups and downs of preparing for one of the most challenging exams in a medical student's journey. Her practical tips and motivational insights are perfect for anyone looking to conquer the MCAT with confidence and clarity.

Sarah’s Links

Instagram: @mcatsocial

Website: mcatsocial.com

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Crystal and Savannah, the inspiring co-founders of Something Beyond Mom, a vibrant community built to support moms in reclaiming space for themselves beyond their parenting roles. What began as a casual conversation at a playdate has grown into monthly events designed for connection, self-care, and personal growth. Crystal and Savannah share their journey of creating safe, welcoming spaces where moms can feel empowered, supported, and, most importantly, seen. Their story is one of community and carving out moments of joy for mothers in every stage of life.

In this episode you will hear:
• [01:15] How Something Beyond Mom was born: from a casual playdate conversation to creating meaningful spaces for moms to connect and grow.
• [03:38] Tackling mom guilt: why it's okay to feel it — and how showing up for yourself makes you a better mom, partner, and person.
• [08:14] What sets their events apart: welcoming vibes, easy conversation, and a refreshing break from "just mom talk."
• [12:31] The hidden work behind the scenes: balancing event planning, social media, full-time jobs, and building an authentic, thriving community.
• [18:40] Dreaming big: upcoming plans for yoga brunches, retreats, and even more ways to support moms in Waterloo Region and beyond.

Feeling inspired? Support the podcast by subscribing, leaving a review, and sharing this episode with a friend who would love to feel a little more connected. Let’s keep celebrating the incredible people who make Waterloo Region such a vibrant place to call home.

Something Beyond Mom Links:
Instagram: @somethingbeyondmom
DM them with code ATHOMECO for a special discount off your first event!

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Ainsley Poirier, the vibrant force behind Harp & Fin, a boutique and floral studio rooted in creativity, authenticity, and connection. Ainsley shares about her transition from leading one of KW’s largest event businesses to building a brand that feels deeply aligned with who she is today. Her story is one of resilience, reinvention, and the pursuit of a life that prioritizes joy, family, and meaningful experiences. Whether you’re a fellow business owner or simply navigating a personal crossroads, Ainsley’s journey will leave you feeling inspired and empowered.

In this episode you will hear:

• [01:02] Ainsley’s creative roots, launching Fresh Look Design, and building a high-volume event business that ultimately led to burnout.
• [07:30] How the pandemic became the turning point for reflection, healing, and the decision to open Harp & Fin in Belmont Village.
• [13:06] What sets Harp & Fin apart: from the in-store experience and personal customer connection, to overcoming challenges like floods and financial setbacks.
• [21:57] Life as a mom and entrepreneur: setting boundaries, finding flow, and creating a business that brings joy back into her home life.
• [45:53] What’s next for Harp & Fin: a unique café, community events, mentorship, and the power of sharing her story to lift others.
  
  

Enjoying the podcast? Share your support by subscribing, leaving a review and sharing this episode with a friend so we can continue to grow our community in this beautiful region!

Harp & Fin Links:
Use code ATHOMECO for 15% off!
Website: www.harpandfin.ca
Instagram: @harpandfin

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz invites guest Amanda Walczyk, better known as Saltbox Mortgage Agent. Amanda’s path into the mortgage world was anything but conventional, beginning with a degree in film and a career in events before pivoting into mortgages during the pandemic. With a passion for real estate, a flair for community building, and a people-over-profit philosophy, Amanda brings her whole heart to helping clients navigate one of the most significant financial decisions of their lives. Amanda and Cher discuss the importance of honest service, empowering others, and cultivating connection in what can often be isolating industries. Amanda isn’t just a mortgage professional, she’s a connector, educator, and collaborator. Tune in to hear how her passion for lifting others up has blossomed into retreats, workshops, and one unforgettable speed-networking event.

In this episode, you’ll hear:

• [02:00] How Amanda transitioned from creative work and events to launching a career in mortgages during the pandemic—and why it stuck.
• [05:28] The origin of Better Your Business workshops and real estate retreats, and how they’ve created space for connection, collaboration, and growth.
• [16:26] How Amanda and Cher reimagined networking with “speed dating for realtors,” and why it’s helping break down barriers in the industry.
• [21:45] Amanda’s people-over-profit approach: why she often takes a pay cut to do what’s right for her clients, and a powerful success story that saved one family $40K.
• [30:21] The biggest myths around mortgage rates and renewals, and Amanda’s mission to educate clients so they can make confident, informed decisions.

Whether you're a homeowner, a realtor, or simply someone who values community and integrity, this conversation is packed with inspiration, laughter, and plenty of real talk. Amanda is making mortgages more human, and creating powerful ripple effects in Waterloo Region! Don’t forget to subscribe, rate, and review the podcast! Follow along at @at.home.co or visit www.athomecompany.ca for more inspiring local stories.

Amanda’s Links:
Instagram: @saltboxmortgage_agent
Website: https://saltboxmortgages.com/

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cheryl Goetz sits down with Irene Divaris, founder of Meal in a Jar. From a successful career in the fitness industry to an unexpected journey into food entrepreneurship, Irene has built a business that focuses on nutritious, convenient meals with a sustainable approach. What started as a simple solution for her family quickly evolved into a thriving venture, capturing national attention on Dragon’s Den. Irene shares the lessons she’s learned along the way, the challenges of scaling a food business, and her passion for addressing food insecurity in local schools. This conversation is packed with insights on innovation, resilience, and community impact.

In This Episode You Will Hear:

• [02:07] Irene’s transition from the fitness industry to the accidental start of launching Meal in a Jar, and how the business quickly gained momentum.
• [08:49] Irene’s experience pitching on Dragon’s Den and how the opportunity unfolded.
• [15:15] How Meal in a Jar is tackling food insecurity by providing healthy school lunches.
• [19:48] The challenges of scaling a food business, from production to distribution.
• [31:33] Expanding product offerings and entering new markets while maintaining quality.
• [40:54] Irene’s vision for the future, including expanding the school lunch program and potential business growth.

Whether you're interested in entrepreneurship, business operations, or food sustainability, there are plenty of insights to take away. You can also support the podcast by subscribing, leaving a review and sharing this episode with a friend so we can continue to grow our community in this beautiful region!

Irene’s Links
Use code ATHOMECO for 20% off your first Meal In A Jar order!
Website:https://mealinajar.com
Instagram: https://www.instagram.com/mealinajar

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, host Cheryl Goetz sits down with Megan Schnarr, an operations manager who specializes in helping small businesses streamline their systems and manage operations efficiently. Megan's expertise lies in supporting creative entrepreneurs and business owners by organizing their day-to-day tasks, improving processes, and freeing up their time to focus on growth and what they love most about their business. Megan shares her journey from owning a brand and web design agency to embracing her love for systems and efficiency in her current role. This conversation is packed with actionable insights on business operations, the power of delegation, and how to strike a balance between business and personal life.

In this episode you will hear:

• [00:00] An introduction to Megan, from brand and web design to operations management.
• [02:58] The concept of fractional support and how it helps small business owners manage growth efficiently.
• [10:18] The importance of a detailed onboarding process and how it sets the stage for successful business operations.
• [16:25] Megan's struggles with burnout and how her past experiences led to her current business model.
• [27:15] Systems and routines Megan uses to manage both her business, personal life and being a mother effectively.
• [39:56] Future goals: Building a balance between being a business owner and spending time with her family.

This episode offers a comprehensive look at how strategic operations management can transform a business. Whether you're an overwhelmed entrepreneur or just looking for tips to streamline your day-to-day tasks, Megan's insights will provide practical advice to help you thrive!

Kindly help spread the word about this new podcast by sharing this episode on socials, leaving a rating or review and hitting subscribe so you never miss a future episode!

Megan’s Links
Instagram https://www.instagram.com/meganschnarr
Website: https://meganschnarr.com

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cheryl Goetz sits down with Andrea Mondoux, a transformation coach, speaker, four-time published author, and former host of The Balance and Bliss podcast. With over a decade of experience, Andrea has dedicated her career to helping individuals reframe the narratives they tell themselves and embrace their personal growth journeys. During the conversation, Andrea shares her insights on her transition from social services to coaching, the challenges of entrepreneurship, and the power of embracing transformation one step at a time. This episode is packed with honest reflections, actionable advice, and a lot of inspiration for anyone looking to live a more empowered life.

In This Episode You Will Hear:

• [00:00] IAndrea’s journey from frontline social services to transformation coaching.
• [02:44] How early experiences in social services shaped Andrea's approach to helping others.
• [10:44] Overcoming anxiety and the power of self-compassion in personal growth.
• [19:20] Common challenges in building a coaching business and overcoming self-doubt.
• [32:32] The Bloom Socials: Creating supportive spaces for women in Waterloo Region.
• [53:31] Exciting future projects from women's retreats and evolving the Bloom events.

This episode offers a deep dive into Andrea’s path to becoming a transformation coach and the powerful lessons she has learned along the way. Whether you’re an aspiring entrepreneur, a busy professional, or someone seeking inspiration for personal growth, you’ll find valuable takeaways in Andrea's story.

Find more to love, right here at home in Waterloo Region, and take a moment to subscribe and review this podcast so we can continue to share this with others!

Andrea’s Links
Website: https://www.balancebliss.blog
Instagram: https://www.instagram.com/the.balance.bliss
Balance + Bliss Podcast

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co