In this episode of At Home in Waterloo Region, Cheryl Goetz sits down with Kristina Bartold, co-founder of The Social Snippet, host of The Community Podcast, and co-creator of High Vibe Women. Kristina shares how her social media side hustle evolved into a full-service digital agency rooted in community, connection, and authenticity. From building massive business momentum to navigating the messy middle of entrepreneurship, she opens up about what really fuels long-term success. With real talk, humour, and tons of wisdom, this episode is packed with insight for anyone growing a business in Waterloo Region, or beyond.

In this episode, you’ll hear:

• [04:33] How a few early coaching clients and a friend stepping away from her agency unexpectedly sparked the birth of The Social Snippet.
• [05:28] Kristina’s creation of High Vibe Women, a powerful in-person and online community that brings ambitious women together to connect, expand, and grow.
• [10:33] The honest side of entrepreneurship: navigating people-pleasing, burnout, failed partnerships, and why business is personal growth in disguise.
• [21:35] What makes The Social Snippet different, why they won’t run your account for you, and how focusing on community over virality builds real trust and sales.
• [27:10] Kristina’s top hot takes on social media, including why weird job titles, inconsistent bios, and vague business descriptions hurt your brand.
• [33:16] The myth of needing to show up like everyone else online, and why being yourself consistently is still the most powerful strategy.
• [40:32] What’s next: expanding High Vibe Women to new cities and the dream of seeing more female-founded businesses hit 7-figures.

Kristina’s journey is a testament to building with intention, showing up with heart, and being bold enough to do things differently. Whether it’s leading with relationships, investing in the right rooms, or staying rooted in your “why,” her approach proves that community isn’t just a nice-to-have, it’s the strategy.

Special Offer:

• Visit thesocialbusinessclub.ca and use code PODCAST to get your first month for $1 CDN.
• If you have big podcast dreams, Kristina would love to offer you 10% off your podcast launch, just tell her Cher sent you!

Connect with Kristina:

Instagram: @kristina.bartold

Website: www.thesocialsnippet.com/

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cheryl Goetz sits down with Kitchener-born Sandra — a first-generation Portuguese Canadian, foodie, and the creator of Fearless Cookin’ and Pragmatic Consulting. Sandra shares how personal health challenges and a love of flavour launched her clean spice blend business, while her passion for problem-solving in sales led to a second venture helping businesses grow with strategy and heart. With deep local roots, Sandra is bringing bold spices and big impact to the community, without compromising her values or pace.

In this episode, you’ll hear:

• [02:45] How Fearless Cookin’ started with an Instagram page, a few seasoning blends, and a push from friends, and why Sandra chose to grow it slowly and intentionally.
• [07:59] The hidden additives in store-bought seasonings and how Sandra’s blends fill a clean, flavourful gap in the spice industry.
• [13:31] Why “Rub-A-Dub-Dub” is the go-to blend for BBQ lovers, and how to turn it into a paste with maple syrup or honey for ribs, chops, steak and more.
• [15:48] How Sandra’s Portuguese roots and family traditions influenced the flavours and stories behind blends like Casa Portuguesa.
• [25:30] The power of slowing down: how Sandra is shifting from digital hustle to intentional in-person connection through cooking and community.
• [35:11] Sandra’s second business, Pragmatic Consulting, helps small businesses and seed-stage startups organize their sales systems and grow with purpose.
• [46:08] Why she’s choosing to build deep roots in Waterloo Region, and how the local support system fuels both of her ventures.

Sandra’s story is a reminder that building a business, and a life, doesn’t have to be rushed. By choosing quality over quantity, community over noise, and values over speed, she’s created two ventures that are as grounded as they are growing.

Special Offer: Use the code "ATHOME20" for 20% off your purchase from Fearless Cookin’

Connect with Sandra:

Instagram: @fearlesscookin

Website: fearlesscookin.com

LinkedIn: Pragmatic Consulting

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cheryl Goetz sits down with Brittany Schmidt, a psychic medium, energy healer, and subconscious mind coach. Brittany shares her path from working in finance and real estate to stepping fully into her intuitive gifts. She opens up about her early spiritual experiences, her transition into mediumship, and the blend of science and spirituality that guides her work today. The conversation covers Reiki, sound bowl healing, subconscious mind coaching, and the importance of authenticity and self-care in both business and life.

In this episode, you’ll hear:

• [02:21] Brittany’s transition from a career in finance and real estate to mediumship and energy work.
• [05:30] Personal stories of intuitive experiences from childhood and adulthood that shaped her journey.
• [12:59] A clear explanation of Reiki, including the differences between Usui Reiki and Holy Fire Reiki.
• [21:25] How sound bowl healing works and why Brittany combines it with Reiki for deeper results.
• [23:00] Coaching practices that help women reconnect with their voice, intuition, and empowered selves.
• [28:55] Practical tips for starting a spiritual journey, from setting intentions to recognizing intuitive “glimmers.”
• [42:03] How to tell the difference between intuition and anxiety, with examples from Brittany’s own practice.

This episode offers practical insights into mediumship, energy healing, and the power of living authentically. Tune in to hear Brittany’s story and how she helps others connect with their intuition and create more balance in life.

Connect with Brittany:

Instagram: @itsbrittanybewitched

Website: http://www.brittanyschmidt.ca

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cheryl Goetz sits down with Tanya Thompson, the founder of Thompson Soap Co., to discuss her inspiring transition from the corporate world to natural product creation. Tanya shares how becoming a mother sparked her awareness about everyday toxins, ultimately leading her to create a line of all-natural soaps, body oils, and household products. From inspiring soap-making classes at Little City Farm, Tanya walks us through how she’s intentionally crafted a life—and business—rooted in sustainability and wellness. The conversation covers her love for slow living, the challenges and rewards of small business ownership, and how she’s built a local brand that prioritizes intention, quality, and connection.

In this episode, you’ll hear:

• [02:51] Tanya’s path from the hair industry to logistics to founding Thompson Soap Co.
• [05:45] How motherhood sparked a lifestyle change and the beginning of her soap-making journey.
• [08:22] Living intentionally: growing her own herbs, raising chickens, and embracing the homestead lifestyle.
• [11:15] The challenges of entrepreneurship and putting yourself out there as a small business owner.
• [14:50] What makes her product line unique—including compostable packaging and locally grown botanicals.
• [21:49] The joy of connecting with customers and getting product feedback at local markets.
• [39:40] Tips for starting a more natural lifestyle, from switching soap to growing herbs at home.

Tune in to hear how Tanya has built a business that reflects her values and encourages others to slow down, be intentional, and embrace a more natural way of living—one bar of soap at a time.

Special Offer: Use the code "ATHOME" for 15% off your purchase from Thompson Soap Co.

Connect with Tanya:

Instagram: @thompsonsoapco

Website: www.thompsonsoap.com/

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with returning guest and sponsor Amanda Walczyk, Mortgage Agent at Saltbox Mortgage, for a cozy conversation full of laughs, mortgage insight, and real talk. Between bites of chocolate chip cookies, the two dive into unique mortgage products, lessons learned in their careers, and their personal lives—from irrational fears to guilty pleasure TV shows. Amanda shares some eye-opening mortgage strategies and shines a light on why working with a broker can provide options and support you won’t find at a bank.

In this episode, you’ll hear:

• [01:58] Amanda introduces Fraction, a unique mortgage product with no payments for up to five years and explains scenarios where it's especially helpful—like spousal buyouts or funding a new business.
• [06:49] The importance of having an exit strategy with any mortgage product and how brokers help guide clients through it.
• [07:38] Amanda outlines home warranty mortgage products offered by certain broker-partnered banks—covering everything from HVAC to plumbing, often free the first year.
• [10:04] Post-closing support: Amanda’s 12-month email campaign teaching clients how to shave years off their mortgage.
• [12:25] Why mortgage rate isn’t everything—real-world example of a client almost breaking their term within three months.
• [15:35] Amanda shares her surprising background in psychology, forensics, and wrestling!
• [24:19] Fun, personal reflections on being Aquarius, irrational fears (needles and manhole covers!), and peaceful Sunday routines.
• [42:53] What’s lighting Amanda up in life and business—finally settling into her forever home, seeing client systems click, and feeling reconnected to her work and life balance.

This episode is both informative and delightfully relatable, covering everything from financial empowerment to failed basil plants and hidden talents. Whether you're mortgage-curious or just in for a good conversation, this one is packed with gems.

Connect with Amanda:

Instagram: saltboxmortgage_agent

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz sits down with Jacklyn (Jackie) Warminton, Chief Operating Officer of Den 1880, a boutique co-working and event space in Waterloo. Jackie shares her unique journey from hospitality and small business ownership—including running a tattoo shop and lash lounge—to helping build Den 1880 into a thriving hub for connection and collaboration. With honesty and warmth, she reflects on the challenges, pivots, and community spirit that have shaped both her career and the growth of Den 1880.

This episode shines a light on the value of creating spaces that feel both professional and homey, the lessons learned in leadership, and the exciting projects on the horizon for Den 1880.

In this episode, you’ll hear:

• [03:20] Jackie’s journey from hospitality and entrepreneurship in Hamilton to finding her place at Den 1880.
• [12:19] How Den 1880 was built from the ground up, including the vision, early pivots, and history of the building.
• [21:01] Striking the balance between professionalism and making the space feel like home for members.
• [29:21] Jackie’s personal rhythms and how she structures her days around energy and creativity.
• [37:26] The biggest challenges in running a multifaceted co-working and event space—and lessons in patience and persistence.
• [42:20] Memorable moments and unique events that showcase Den 1880’s vibrant community.
• [47:06] Exciting upcoming projects, including wellness facilities, a lobby café and bar, and expanded member programming.
• [55:14] Jackie’s love for Waterloo Region and her shoutouts to favorite local spots like Hustle & Flow, Poppy’s, and hidden gem restaurants.

Tune into this episode to hear Jackie’s inspiring story, the evolution of Den 1880, and the exciting vision for its future in Waterloo Region. Don’t forget to subscribe, leave a review, and share this episode with someone who would love learning about this unique community space.

Connect with Jackie:

Website: @den1880.co

Instagram: www.den1880.co

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In this episode of At Home in Waterloo Region, Cher Goetz welcomes Amy Miller, founder and creative director of The Sunday Social Co., a visual and event planning agency that blends photography, marketing, and community-building. Amy shares her journey from personal blogging while raising her kids to running a full-service creative agency that supports both product and service-based businesses. With honesty and warmth, she opens up about the pivots in her business, the lessons she’s learned, and the passion she has for elevating brands through intentional imagery and memorable events.

Amy’s story highlights the beauty of following your instincts, embracing community, and building a business that aligns with your lifestyle.

In this episode, you’ll hear:

• [04:51] How Amy’s love for visuals and storytelling grew out of blogging and evolved into opening The Sunday Studio during the pandemic.
• [07:12] The challenges of securing a commercial space and why she pivoted to a service-based model that better aligned with her lifestyle.
• [11:54] Amy’s personal routines and habits that help her balance entrepreneurship and family life.
• [16:27] A behind-the-scenes story from a chaotic but successful brand shoot—and the tips she gives for efficient, intentional photo shoots.
• [20:47] The full-service approach The Sunday Social Co. brings to brand photography, video, and event planning.
• [30:10] Honest reflections on balancing motherhood and entrepreneurship, and why going slow in business growth is sometimes the right path.
• [36:49] The types of clients and projects Amy is most passionate about, from wellness brands to creative launch events.
• [55:13] Why Amy loves Waterloo Region’s small but mighty entrepreneurial community and her favorite local businesses.

Tune into this uplifting episode to hear Amy’s entrepreneurial journey, gain practical tips for elevating your brand, and get inspired by the power of community in Waterloo Region. Don’t forget to subscribe, leave a review, and share this episode with someone who could use a boost of inspiration.

Connect with Amy:

Website: www.thesundaysocial.co

Instagram: @thesundaysocialco

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co

In today’s episode of At Home in Waterloo Region, Cher Goetz chats with Kerri Rubicini, founder of KW Moms Club, about how a simple idea to connect with other moms turned into a vibrant community of support, fun, and empowerment for families across the region. Kerri shares how her own motherhood journey inspired her to create events, programs, and spaces where moms could feel seen, heard, and valued. With authenticity and warmth, Kerri opens up about the highs and lows of running a business while raising a family—and the joy of watching KW Moms Club grow alongside her children.

This conversation is a powerful reminder that moms are stronger together, and that local connection can make all the difference.

In this episode, you’ll hear:

• [01:20] How Kerri’s transition into motherhood sparked the idea for KW Moms Club.
• [04:15] From playdates to packed events—how the club grew organically with community support.
• [10:00] Why Kerri believes in progress over perfection when juggling parenting and entrepreneurship.
• [16:25] The importance of creating spaces where moms don’t feel alone in their journey.
• [21:40] Behind the scenes of running large-scale events while being a full-time mom.
• [26:50] How Kerri has built partnerships with local businesses to bring value and joy to families.
• [33:30] What’s ahead for KW Moms Club—and why Kerri’s vision continues to evolve with love.

Tune in to hear how one mom’s mission to create connection is changing the parenting experience in Waterloo Region. Subscribe, share this episode with a mom who needs it, and discover how powerful a community can be.

Find KW’s Moms Club Online:

Join the newsletter using the link below and get discounts on KW Moms Club + other local businesses

Instagram: @kwmomsclub

Website: kwmomsclub.com

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: Amanda@saltboxmortgages.com
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co