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At Home In Waterloo Region with Cheryl Goetz

At Home In Waterloo Region with Cheryl Goetz

By: Cher Goetz
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About this listen

Welcome to At Home In Waterloo Region, the podcast that shines a spotlight on the heart and soul of this incredible community — the people! Hosted by Cheryl Goetz, this show features inspiring locals and passionate business owners, sharing their stories, motivations and challenges. Whether you're a long-time resident, new to the area, or somewhere in between, join in and explore what makes Waterloo Region such a special place to live, work and grow.

Each episode dives into the journeys behind local businesses, from the moments of inspiration to the hurdles they've faced, and the joys of running a business in this vibrant region. Hear firsthand what makes these businesses unique, what they’re excited for in the future, and what keeps them grounded in the community.


Tune in for inspiring stories, practical insights, and a few laughs along the way — all from the people who make Waterloo Region a fantastic place to call home.

© 2025 At Home In Waterloo Region with Cheryl Goetz
Career Success Economics Leadership Management & Leadership Social Sciences
Episodes
  • The Social Snippet | Kristina Bartold
    Oct 30 2025

    In this episode of At Home in Waterloo Region, Cheryl Goetz sits down with Kristina Bartold, co-founder of The Social Snippet, host of The Community Podcast, and co-creator of High Vibe Women. Kristina shares how her social media side hustle evolved into a full-service digital agency rooted in community, connection, and authenticity. From building massive business momentum to navigating the messy middle of entrepreneurship, she opens up about what really fuels long-term success. With real talk, humour, and tons of wisdom, this episode is packed with insight for anyone growing a business in Waterloo Region, or beyond.

    In this episode, you’ll hear:

    • [04:33] How a few early coaching clients and a friend stepping away from her agency unexpectedly sparked the birth of The Social Snippet.
    • [05:28] Kristina’s creation of High Vibe Women, a powerful in-person and online community that brings ambitious women together to connect, expand, and grow.
    • [10:33] The honest side of entrepreneurship: navigating people-pleasing, burnout, failed partnerships, and why business is personal growth in disguise.
    • [21:35] What makes The Social Snippet different, why they won’t run your account for you, and how focusing on community over virality builds real trust and sales.
    • [27:10] Kristina’s top hot takes on social media, including why weird job titles, inconsistent bios, and vague business descriptions hurt your brand.
    • [33:16] The myth of needing to show up like everyone else online, and why being yourself consistently is still the most powerful strategy.
    • [40:32] What’s next: expanding High Vibe Women to new cities and the dream of seeing more female-founded businesses hit 7-figures.

    Kristina’s journey is a testament to building with intention, showing up with heart, and being bold enough to do things differently. Whether it’s leading with relationships, investing in the right rooms, or staying rooted in your “why,” her approach proves that community isn’t just a nice-to-have, it’s the strategy.

    Special Offer:

    • Visit thesocialbusinessclub.ca and use code PODCAST to get your first month for $1 CDN.
    • If you have big podcast dreams, Kristina would love to offer you 10% off your podcast launch, just tell her Cher sent you!

    Connect with Kristina:

    Instagram: @kristina.bartold

    Website: www.thesocialsnippet.com/

    Let's Connect:
    Instagram: https://www.instagram.com/at.home.co
    Website: www.athomecompany.ca
    Email Community: https://athomeco.myflodesk.com/podcast
    Contact: hello@athomecompany.ca

    Thank you to our Sponsors:

    Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
    Instagram: https://www.instagram.com/saltboxmortgage_agent
    Contact: Amanda@saltboxmortgages.com
    519.497.9256

    Den1880
    Website: https://www.den1880.co
    Instagram: https://www.instagram.com/den1880.co

    Show More Show Less
    48 mins
  • Fearless Cookin' | Sandra Somwaru
    Oct 16 2025

    In this episode of At Home in Waterloo Region, Cheryl Goetz sits down with Kitchener-born Sandra — a first-generation Portuguese Canadian, foodie, and the creator of Fearless Cookin’ and Pragmatic Consulting. Sandra shares how personal health challenges and a love of flavour launched her clean spice blend business, while her passion for problem-solving in sales led to a second venture helping businesses grow with strategy and heart. With deep local roots, Sandra is bringing bold spices and big impact to the community, without compromising her values or pace.

    In this episode, you’ll hear:

    • [02:45] How Fearless Cookin’ started with an Instagram page, a few seasoning blends, and a push from friends, and why Sandra chose to grow it slowly and intentionally.
    • [07:59] The hidden additives in store-bought seasonings and how Sandra’s blends fill a clean, flavourful gap in the spice industry.
    • [13:31] Why “Rub-A-Dub-Dub” is the go-to blend for BBQ lovers, and how to turn it into a paste with maple syrup or honey for ribs, chops, steak and more.
    • [15:48] How Sandra’s Portuguese roots and family traditions influenced the flavours and stories behind blends like Casa Portuguesa.
    • [25:30] The power of slowing down: how Sandra is shifting from digital hustle to intentional in-person connection through cooking and community.
    • [35:11] Sandra’s second business, Pragmatic Consulting, helps small businesses and seed-stage startups organize their sales systems and grow with purpose.
    • [46:08] Why she’s choosing to build deep roots in Waterloo Region, and how the local support system fuels both of her ventures.

    Sandra’s story is a reminder that building a business, and a life, doesn’t have to be rushed. By choosing quality over quantity, community over noise, and values over speed, she’s created two ventures that are as grounded as they are growing.

    Special Offer: Use the code "ATHOME20" for 20% off your purchase from Fearless Cookin’

    Connect with Sandra:

    Instagram: @fearlesscookin

    Website: fearlesscookin.com

    LinkedIn: Pragmatic Consulting

    Let's Connect:
    Instagram: https://www.instagram.com/at.home.co
    Website: www.athomecompany.ca
    Email Community: https://athomeco.myflodesk.com/podcast
    Contact: hello@athomecompany.ca

    Thank you to our Sponsors:

    Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
    Instagram: https://www.instagram.com/saltboxmortgage_agent
    Contact: Amanda@saltboxmortgages.com
    519.497.9256

    Den1880
    Website: https://www.den1880.co
    Instagram: https://www.instagram.com/den1880.co

    Show More Show Less
    58 mins
  • Brittany Schmidt | Psychic Medium
    Oct 2 2025

    In this episode of At Home in Waterloo Region, Cheryl Goetz sits down with Brittany Schmidt, a psychic medium, energy healer, and subconscious mind coach. Brittany shares her path from working in finance and real estate to stepping fully into her intuitive gifts. She opens up about her early spiritual experiences, her transition into mediumship, and the blend of science and spirituality that guides her work today. The conversation covers Reiki, sound bowl healing, subconscious mind coaching, and the importance of authenticity and self-care in both business and life.

    In this episode, you’ll hear:

    • [02:21] Brittany’s transition from a career in finance and real estate to mediumship and energy work.
    • [05:30] Personal stories of intuitive experiences from childhood and adulthood that shaped her journey.
    • [12:59] A clear explanation of Reiki, including the differences between Usui Reiki and Holy Fire Reiki.
    • [21:25] How sound bowl healing works and why Brittany combines it with Reiki for deeper results.
    • [23:00] Coaching practices that help women reconnect with their voice, intuition, and empowered selves.
    • [28:55] Practical tips for starting a spiritual journey, from setting intentions to recognizing intuitive “glimmers.”
    • [42:03] How to tell the difference between intuition and anxiety, with examples from Brittany’s own practice.

    This episode offers practical insights into mediumship, energy healing, and the power of living authentically. Tune in to hear Brittany’s story and how she helps others connect with their intuition and create more balance in life.

    Connect with Brittany:

    Instagram: @itsbrittanybewitched

    Website: http://www.brittanyschmidt.ca



    Let's Connect:
    Instagram: https://www.instagram.com/at.home.co
    Website: www.athomecompany.ca
    Email Community: https://athomeco.myflodesk.com/podcast
    Contact: hello@athomecompany.ca

    Thank you to our Sponsors:

    Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
    Instagram: https://www.instagram.com/saltboxmortgage_agent
    Contact: Amanda@saltboxmortgages.com
    519.497.9256

    Den1880
    Website: https://www.den1880.co
    Instagram: https://www.instagram.com/den1880.co

    Show More Show Less
    1 hr and 10 mins
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