Many Amazon sellers from China excel at supply chain and operations, but struggle with branding and Western culture. This episode uncovers the hidden gap and how bridging East and West can change the game.

Join us as we welcome Feng Xiaoxiao, a distinguished leader in the Chinese e-commerce community and a driving force behind 4,000 Amazon sellers in Shenzhen. Known as Professor Xiaoxiao, Feng shares her compelling journey from Shenzhen to New York, where she is currently pursuing a master's in integrated marketing at NYU. Feng provides insightful perspectives on the hurdles Chinese Amazon sellers face, such as high advertising costs and cultural misunderstandings, which impede their efforts to establish robust brands in the U.S. market. Her dedication to bridging these cultural gaps offers a unique lens into the e-commerce challenges faced by both Chinese and American sellers.

Listen in as we explore the complexities of intellectual property (IP) awareness among Chinese sellers, heightened by Amazon's strict IP policies. Through education and adaptation, many are now prioritizing innovation and registering patents, although IP infringement remains a significant issue. We discuss the contrasting strengths of American and Chinese sellers, where Americans shine in innovation and branding, and Chinese sellers excel in product enhancement and cost reduction. This episode also touches on the misconceptions Americans may have about modern China and the potential for cross-cultural learning to enhance e-commerce strategies on platforms like Amazon.

In a fascinating conversation about cross-cultural marketing, we dive into the intersection of Chinese and American e-commerce sellers, emphasizing the necessity of mutual learning. Feng shares success stories and highlights the importance of cultural understanding and aesthetic alignment in improving brand appeal. We also discuss strategies for targeting specific U.S. audiences, using tools like Facebook data to find unique market positions. As we wrap up, the discussion turns to the opportunities for collaboration between Chinese and American sellers, aiming to foster fair competition and mutual growth in the competitive landscape of global e-commerce.

In episode 462 of the AM/PM Podcast, Kevin and Xiaoxiao discuss:

• 00:00 - Challenges of Chinese Amazon Sellers
• 02:33 - Global Connections Through Technology
• 06:20 - Challenges of Building US Brand
• 14:39 - Chinese Amazon Sellers & IP Infringements
• 19:01 - Cross-Cultural Marketing in E-Commerce
• 22:59 - Cultural Influence on Conversion Rates
• 29:08 - Market Research and Cultural Understanding
• 33:06 - Marketing Strategies and Consumer Data
• 37:25 - Reliability of Academic vs AI Data
• 41:27 - Opportunities for Chinese and American E-Commerce Seller Collaboration
• 48:01 - Amazon Business Owner Seeks Branding Help
• 54:07 - Common Ground Between East and West

Counterfeits, hijackers & knockoffs are killing brands. In this episode, learn proven legal tactics and e-commerce strategies to protect your IP, defend your sales, and secure your Amazon business.

Imagine a world where your brand’s value is constantly under threat from unauthorized sellers and counterfeiters. In an era where e-commerce is a competitive battleground, protecting your brand has never been more crucial. Join us as Daren Garcia from Vorys, an international law firm, shares his expertise on the delicate interplay between brand protection and intellectual property strategies in the digital marketplace. Learn what can brands can do to maintain their market presence and integrity.

Navigating the legal maze of e-commerce is no small feat. We explore how giants like Amazon and eBay position themselves as mere facilitators, avoiding accountability for third-party seller actions such as counterfeiting. The episode dives into the nuanced legal concepts like the "first sale doctrine" and how these impact both the brand and the marketplace. Through Daren’s insights, discover the rigorous process of securing trademarks and combating infringement, particularly in challenging terrains like China, while understanding the pivotal role of cease and desist letters in safeguarding your brand.

Brand protection is an ongoing battle, demanding strategic resource management and proactive measures. From securing injunctions to leveraging AI for trademark protection, we unravel the complexities of modern brand defense strategies. Hear stories of entrepreneurs turning adversity into opportunity by innovating within legal confines, and glean valuable lessons on the importance of securing a robust legal framework before enforcing restrictions globally. Whether you're facing the challenges of counterfeits or unauthorized sales, this episode offers actionable insights and expert guidance on how to effectively safeguard your intellectual property in the digital age.

In episode 461 of the AM/PM Podcast, Kevin and Daren discuss:

• 00:00 - Brand Protection Strategies in E-Commerce
• 07:16 - Online Marketplaces and Legal Immunity
• 10:18 - IP Infringement on Online Marketplaces
• 18:23 - Amazon Brand Protection Strategies
• 23:57 - Cease and Desist Misuse
• 27:22 - Brands Asserting Control Over Distribution
• 27:33 - Combatting Brand Infringement in E-Commerce
• 35:57 - The Importance of IP Protection
• 38:53 - Injunction Process for Brand Protection
• 41:44 - Amazon Listing Sabotage Threats
• 45:22 - Impactful Brand Protection Strategies Through AI
• 48:10 - Brand Protection Strategies on Online Marketplaces
• 53:39 - Impact of AI in Business

From living in a school bus to running a TikTok Shop agency, today’s guest shares affiliate secrets, viral content tips, and social commerce strategies to grow your brand online.

Tommy Lynch, the creative force behind Cult Content, joins us to share his extraordinary journey from crafting furniture at just 15 to becoming a social commerce marketing maestro. As we explore the vibrant landscape of TikTok Shop and e-commerce, Tommy reveals the blend of patience and tenacity required to overcome the hurdles of slow sales and costly shipping. His tale is a testament to resilience, navigating through early Amazon-like tactics to gain traction and establish his niche in the e-commerce space.

Embark on Tommy's adventurous transition from almost being banned from school premises to embracing a nomadic lifestyle, living out of a bus while traversing 35 states. The story turns from his initial sales roles to an unexpected career in content creation and freelancing. By harnessing the power of networking, Tommy's path led him to collaborate with brands, beginning with a hard seltzer company and eventually finding his footing in LA. His narrative underscores the profound impact of building genuine connections while highlighting the adaptability needed to thrive in both creative and entrepreneurial pursuits.

Dive into the strategic world of digital marketing as Tommy shares insights on leveraging TikTok's potential to drive e-commerce success. From working with major brands like Infinity Hoop to the birth of his own agency, Cult Content, he uncovers the secrets behind crafting viral-worthy content and the importance of a strong hook. Explore the unpredictable dynamics of the TikTok shop environment, the strategic use of affiliates, and how creating a community can lead to transformative growth. Whether you're an aspiring content creator or an established marketer, there's something for everyone in Tommy's compelling story.

In episode 460 of the AM/PM Podcast, Kevin and Tommy discuss:

• 00:00 - TikTok Shop and E-Commerce Journey
• 05:52 - Living in a Converted School Bus
• 09:26 - Bus Traveler Turned Content Creator
• 14:39 - Content Creator Brand Partnerships and Pricing
• 20:00 - Unlocking TikTok Shop's Money-Making Potential
• 25:56 - Creating Viral Video Content Strategy
• 30:43 - Building 'Cult Content' Agency Success
• 32:54 - Key Takeaways From Event Presentations
• 38:08 - Challenges of Becoming a Creator
• 43:52 - Setting Expectations for TikTok Advertising
• 44:45 - Strategies for TikTok Shop Success
• 53:42 - Getting Started on TikTok Shop
• 55:47 - TikTok Shop Platform and Sales Strategies
• 1:00:11 - Marketplaces' Regulatory Evolution for New Platforms
• 1:06:06 - The Power of Social Commerce

In this episode, we will discuss e-commerce growth, branding, AI, and customer loyalty strategies. We will also share tips from our guests’ 15+ year journey selling on Amazon and building a sustainable business.

Join us on this captivating journey with Cara Sayer, a seasoned entrepreneur thriving in the online marketplace since 2009. Listen in as Cara shares her inspiring evolution from an Amazon seller to a brand owner, emphasizing the importance of brand identity in standing out amidst the crowded e-commerce space. Cara's story began with a simple yet innovative idea, a blackout blind and shade for strollers inspired by her desire to help her daughter sleep better on the go. Her narrative is a testament to a problem-solving mindset and determination to bring innovative products to market, even during the early days of social media.

As we continue the conversation, Cara provides insights into the challenges and successes she faced transitioning from a traditional retail model to a direct-to-consumer approach on Amazon. We discuss the necessity of taking control by eliminating resellers, navigating Amazon's category system, and adapting to market demands. Cara shares the strategic moves she made, such as transitioning from Vendor Central to Seller Central to manage better pricing and inventory, and the importance of maintaining a flexible team of freelancers to accommodate the seasonal nature of the business. Her story highlights the balance between scalability and maintaining operational efficiency, offering valuable lessons for aspiring entrepreneurs.

Throughout our discussion, we explore the evolving e-commerce landscape and the importance of branding over mere product selling. Cara's passion-driven approach is evident as she shares how she balances business growth with quality of life, emphasizing customer interaction and flexible work hours. We touch on the transformative potential of AI in retail and the shifting consumer habits across different generations and platforms. The conversation concludes with a focus on maintaining a presence outside of Amazon, the potential impact of competitors like TikTok entering the e-commerce space, and the necessity of understanding marketing fundamentals. This episode is a treasure trove of insights for anyone looking to succeed in the dynamic world of e-commerce.

In episode 459 of the AM/PM Podcast, Kevin and Cara discuss:

• 00:00 - Building a Brand in E-Commerce
• 04:46 - Entrepreneur Finds Manufacturer Through Contacts
• 11:26 - Navigating E-Commerce Challenges and Success
• 11:44 - Direct Sales Success Through Social Media
• 16:08 - Entrepreneurial Mindset in E-Commerce
• 21:16 - Advantages of Custom Stroller Accessories
• 24:11 - Building an Emotional Brand Connection
• 30:58 - Expanding Product Line Plans
• 33:31 - Product Copying and IP Protection
• 36:14 - Staying Engaged in Sustainable Business
• 37:47 - Corporate Discontent and Entrepreneurial Freedom
• 42:50 - Challenges of Trading in the EU
• 46:09 - Adapting to Changing E-Commerce Landscape
• 49:45 - Evolving Trends in E-Commerce
• 53:44 - The Importance of Marketing in Business
• 56:49 - Engaging Audience Interaction and Feedback

Vietnam is becoming the go-to sourcing hub for e-commerce sellers. Today's guest shares insights on tariffs, factory clusters, supplier vetting, and scaling beyond China.

Curious about global sourcing dynamics amid trade wars and tariffs? We have Jim Kennemer from Cosmos Sourcing on board to unpack these complexities. Discover how businesses have been navigating the trade landscape since the Trump administration, with Vietnam emerging as a strategic alternative to China. Jim shares his expert insights on why having a backup plan is crucial in this unpredictable environment and how companies have effectively dealt with unexpected tariff changes. Dive into the fascinating shifts in manufacturing, where Chinese companies are setting up shop in Vietnam, preserving factory setups to ensure business continuity.

Join us as we explore the vibrant landscapes of Vietnam and China from a cultural and economic perspective. From the bustling streets of Ho Chi Minh City to the incredible garment industry in Hoi An, Jim's personal experiences shed light on the evolving manufacturing scene. We also discuss the industrial clusters in Vietnam and its reliance on Chinese raw materials, offering a glimpse into Vietnam's potential as a burgeoning manufacturing hub. With anecdotes and insights, we bring to life the realities of working in these dynamic regions, including Vietnam's growing prowess in textile and apparel production.

Looking ahead, we touch on global manufacturing shifts and future trends with Jim's expert forecasts. From Mexico to Africa, we examine the potential and limitations of various regions in the evolving manufacturing landscape. Discover how robotics might revolutionize the industry and why Africa is seen as a promising future hub as wages rise in Vietnam. For anyone keen on understanding international trade, sourcing tips, or the promise of Vietnam as a reliable partner, our discussion with Jim offers vital insights to stay nimble and informed in today's global market.

In episode 458 of the AM/PM Podcast, Kevin and Jim discuss:

• 00:00 - Trade Wars Impact Vietnam Sourcing
• 01:55 - Fluctuating Tariffs Trend Discussion
• 11:53 - Manufacturing in Vietnam vs China
• 17:00 - Logistics and Industrial Clusters in Vietnam
• 20:19 - Vietnam Impressions
• 25:47 - Manufacturing Labor Turnover During Holidays
• 33:24 - Global Manufacturing Shifts and Future Trends
• 41:25 - College Football Fanatics Discuss Past Games
• 49:31 - Forecasting Global Sourcing Trends
• 51:06 - Product Sourcing Tips for Beginners
• 53:42 - Tech Pack Details in Clothing Design
• 57:48 - Sourcing in Vietnam
• 1:00:03 - Vietnam Sourcing and Negotiation Insights
• 1:01:11 - Building Relationships With Overseas Manufacturers
• 1:04:14 - Kevin's PPE Sourcing Success in Vietnam

From retail arbitrage to private label success, this episode dives into brand building, niche strategies, AI tools, and the truth about standing out in a crowded Amazon marketplace.

Can you imagine turning a schoolyard hustle into an 8-figure Amazon empire? Charles Chakkalo did just that, and his journey from selling Coke cans to becoming a private label giant offers invaluable lessons for aspiring entrepreneurs. Join us as we explore the highs and lows of his entrepreneurial path, including a hilarious tale of juggling business opportunities with personal commitments. Charles also shares insights into building a brand in today's competitive e-commerce landscape, all while emphasizing the power of networking at industry hotspots.

For those with a knack for nostalgia, you'll love the stories of entrepreneurial beginnings, featuring school days filled with selling Billboard Top 40 albums and the many trials of early retail arbitrage. These experiences didn't just pad their pockets; they laid the groundwork for understanding the challenges and potential of retail arbitrage today. From dealing with counterfeit goods to early suspensions, the lessons learned have been instrumental in shaping mature business practices that stand the test of time.

Running a family business presents its own set of challenges and rewards, especially in the e-commerce and warehousing sectors. We explore the dynamic of managing operations with family, highlighting the benefits of maintaining control without third-party logistics. Gain insights into strategies for differentiating commodities in a flood of knockoffs, and the significance of first mover advantage. With expert advice, discover the potential of integrating branding and community building into business models. Plus, navigate the complexities of information overload and learn how to strategically consume information to stay ahead in the ever-evolving e-commerce space.

In episode 457 of the AM/PM Podcast, Kevin and Charles discuss:

• 00:00 - Entrepreneur Journey and Amazon Brand Building
• 09:51 - From Coke Cans to Amazon Retail Arbitrage
• 04:44 - Life's Ups and Downs
• 22:07 - Brothers Build Amazon Business Together
• 30:30 - Competing in the Commodity Market
• 33:47 - Brand Building Outside of Amazon
• 36:08 - Navigating Information Overload in E-Commerce
• 42:26 - Everyone Has an Angle in News
• 49:44 - Charles' Newsletter Strategy
• 50:40 - Entrepreneurial Success and Wisdom

Two bold founders share how they're revolutionizing period wear for active women. From startup struggles to wearable innovation, this is a story of purpose, power, and persistence.

Join us as we sit down with two extraordinary entrepreneurs, Alayne and Angie, who are on the verge of launching an innovative product that merges functionality with empowerment in customized clothing. Alayne shares her remarkable journey from being a ballroom dancer to overcoming severe scoliosis, defying medical odds, and returning triumphantly to the dance floor. Angie's story is equally inspiring, as she talks about founding Pulse Body, a company aimed at providing practical period solutions for young dancers, inspired by her own daughter's experiences. Together, they are addressing a significant gap in the market, and their passion for empowering women is palpable throughout their journey.

Our conversation also explores the strategic aspects of building a new brand in the e-commerce space, focusing on the integration of period liners into athletic clothing. We discuss the intricacies of patent and manufacturing logistics, including collaborations with overseas manufacturers and navigating patent protections. Alayne and Angie share their multi-faceted approach to brand growth, which includes direct-to-consumer sales, licensing to educational institutions, and retail expansion. Their dedication to creating a female-friendly brand that empowers athletes is evident, and their plans for future growth include moving some production to the US and securing exclusive patents.

We wrap up with insights into their grassroots marketing strategies, highlighting the power of community-driven efforts and the importance of building a supportive network for new entrepreneurs. The episode covers creative approaches to social media marketing, the impact of relatable content, and the value of engaging smaller influencers to reach niche communities. Through early user feedback and innovative storytelling, Alayne and Angie are committed to refining their product and messaging, all while building a movement around women's empowerment. Their story is a testament to resilience, creativity, and the entrepreneurial spirit, offering inspiration and valuable lessons for aspiring e-commerce business owners.

In episode 456 of the AM/PM Podcast, Kevin, Alayne, and Angie discuss:

• 00:00 - Empowering Women Through Innovative Clothing
• 02:03 - Overcoming Adversity Through Passion for Dance
• 06:53 - Female-Centric Athletic Wear Innovation
• 13:29 - Navigating Global Patent and Manufacturing
• 14:54 - Developing a First Mover Product
• 20:22 - Launching a Unique Female Product
• 22:51 - Building Awareness for Female Wellness
• 28:11 - Harnessing the Power of Personal Stories
• 31:50 - Teen-Focused Period Liners in Various Sizes
• 34:04 - Building a Supportive Entrepreneurial Community
• 37:04 - Utilizing Resources for Business Growth
• 44:34 - Empowering Women Through Grassroots Marketing
• 45:08 - Community Building for AI Product
• 48:59 - Creative Marketing Strategies for Female Empowerment
• 52:13 - Empowering Women Through Marketing
• 59:29 - Building a Successful Business Movement
• 1:00:36 - Kevin King's Words of Wisdom

Global competition is killing Western sellers. This episode’s guest shares how to survive tariffs, copycats, and shifting supply chains in this must-hear e-commerce deep dive.

E-commerce enthusiasts and entrepreneurs, you're in for a treat as we sit down with Bernie Thompson, a pioneering eight-figure Amazon seller and former software engineer with industry giants like IBM and Microsoft. Bernie charts a thrilling journey from his tech roots to establishing a successful electronics company in the early days of Amazon's marketplace. Our conversation unveils the seismic shifts in the e-commerce landscape, where timing, innovation, and an adaptable mindset are key to thriving amid intense global competition.

We're not shying away from the hard-hitting challenges Western sellers face, particularly in the electronics sector. Bernie opens up about navigating the choppy waters of tariffs and fierce competition from aggressive Chinese brands. Misleading product claims and the difficulty of enforcing regulations in this digital age add another layer of complexity. Through it all, Bernie underscores the vital role of strategic planning and intellectual property protection as pillars for sustaining growth and innovation.

As we wrap up, we cast an eye on the future, spotlighting the transformative power of AI in product development and global business competitiveness. From scaling operations with AI-driven tools to the need for systemic changes in American manufacturing, our discussion highlights the strategic moves necessary to stay ahead in a rapidly evolving global market. Join us for an episode brimming with insights, whether you're an industry veteran or a curious newcomer eager to understand the forces reshaping e-commerce and manufacturing today.

In episode 455 of the AM/PM Podcast, Kevin and Bernie discuss:

• 00:00 - E-Commerce Innovations With Bernie Thompson
• 03:06 - Fortunate Timing for Amazon Seller
• 08:59 - Navigating Tariff Challenges in the Electronics Category
• 11:35 - Rise of Chinese Brands in Electronics
• 20:32 - Challenges of Western Electronics Industry
• 25:31 - Challenges in Opening Chip Plant
• 26:57 - Strategies for American Manufacturing Competitiveness
• 31:08 - Navigating Global Electronics Manufacturing
• 32:04 - Technological Innovations and Global Competition
• 36:29 - Intellectual Property and Sourcing Strategy
• 43:56 - Manufacturing Support Discrepancy Between Countries
• 47:01 - Labor and Automation in China
• 52:20 - Impact of AI on Product Development
• 53:20 - Cultural and Mental Shifts in Business
• 58:00 - The Power of AI in Business
• 1:02:26 - Strategic Implementation of AI in Business