Supreme Court strikes down most Trump tariffs, TikTok Shop reverses seller-shipping changes, and Helium 10 revamps Listing Builder! Catch it all on this week’s Buzz episode.

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Supreme Court strikes down most of Trump's tariffs in a major blow to the president https://www.nbcnews.com/politics/supreme-court/supreme-court-strikes-trumps-tariffs-major-blow-president-rcna244827 TikTok Shop halts plan to end independent shipping for U.S. sellers after backlash https://www.modernretail.co/operations/tiktok-halts-plan-to-end-independent-shipping-for-u-s-sellers-after-backlash/ Helium 10 just revamped its Listing Builder tool to speed up keyword research and create optimized listings in minutes. See how the new AI workflow pulls real Amazon data and helps you write listings built for modern search and Rufus. Shoppable Collections Beta Ending https://sellercentral.amazon.com/enhanced-content/content-manager Amazon Seller Central News: Update to OTDR listing deactivation process as of February 28, 2026 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVDdIVjdTQ0dQTTlFWlNG Amazon Seller Central News: Use new dashboard to view changes to your brand’s product detail pages https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRlQzNllaNURZMzU4WDk0

Lastly, a big Amazon networking event is coming to Brooklyn, and it’s packed with tactics sellers are using right now. Get the details, grab the discount, and see why Bradley’s showing up in person. Go to http://h10.me/asgtg

In episode 498 of the AM/PM Podcast and Weekly Buzz, Shivali talks about:

• 00:00 - Introduction
• 00:43 - Tariffs Unconstitutional?
• 04:01 - TikTok Halts Shipping Changes
• 06:45 - Revamped Listing Builder
• 14:16 - Shoppable Collections Ending
• 15:35 - OTDR Listing Deactivations
• 17:10 - Historical Comparisons
• 21:18 - Review Listing Changes
• 23:06 - Catch Bradley on ASGTG

Are your Amazon ads “broken” or is it something else? In this episode, we share a simple audit that reveals what’s really killing performance and the first fix that usually changes everything.

Most sellers assume Amazon PPC is the problem when the real bottleneck is often the offer. In this episode, Carrie Miller and Destaney Wishon walk through a quick, repeatable way to diagnose what’s actually holding growth back: bids, campaign structure, or your product detail page. The goal isn’t “optimize everything.” It’s to identify the one thing that’s breaking performance and fix that first.

Destaney starts with Amazon Advertising’s Brand Metrics Dashboard to compare your conversion rate and traffic vs your category. If your conversion rate is below the category median, PPC can drive clicks all day and still struggle—because you’re paying for traffic your listing can’t convert. She explains how category selection matters (sometimes you need to go broader to get better benchmarks) and why seasonality and market share shifts can fool you if you only look at your own numbers.

From there, the audit shifts into Amazon PPC fundamentals: avoid messy structures like mixed match types without a harvesting system, duplicative campaigns, and multiple ad groups that wreck budget control. The recommended approach is to use one campaign, one ad group, organized by strategy (traffic/rank vs. efficiency/profit). Then bid optimization becomes simpler: focus on the highest-spend targets first, make changes using the right attribution window (not hour-by-hour panic), and allocate budget intelligently—Sponsored Products as the core spend, with Sponsored Brands kept within a reasonable performance range. Stop guessing and start auditing. Hit play, run the same checklist on your account, and you’ll know exactly what to fix first so your next Amazon PPC change actually moves the needle.

In episode 497 of the AM/PM Podcast, Carrie and Destaney discuss:

• 00:00 – Introduction
• 01:00 – Are Your Amazon Ads Broken (Or Is It The Wrong Fix?)
• 02:21 – Start Here: Amazon Advertising Brand Metrics Dashboard
• 03:00 – PPC Only Works If Your Listing Converts
• 04:04 – Conversion Rate vs Category Median
• 05:22 – Traffic Opportunity: Detail Page Views vs Category
• 08:36 – Category Median vs Category Top
• 10:37 – Red Flag: Mixed Match Types Without Keyword Harvesting
• 13:28 – Structure Fix: One Campaign, One Ad Group
• 14:52 – Bid Optimization: The 80/20 Method
• 25:22 – How Often To Adjust Your Amazon PPC
• 28:17 – Budget Split: Sponsored Products vs Sponsored Brands
• 32:01 – Branded vs Non-Branded Budget

TikTok Shop sales are booming. Will Amazon surpass Walmart? Plus, a major Helium 10 announcement. Get the latest buzzing e-commerce news on this Weekly Buzz episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

TikTok Shop U.S. GMV grew 68% to reach US$15.1B in 2025 https://thelowdown.momentum.asia/new-report-tiktok-shop-u-s-gmv-grew-68-to-reach-us15-1b-in-2025/ TikTok Shop buyers expect 4x faster response than on Amazon https://channelx.world/2026/02/tiktok-shop-buyers-expect-4x-faster-response-than-on-amazon/ New Feature Alerts: Helium 10 just launched for the Diamond plan. This new feature, called Insight Alert, instantly flags SKUs at risk of Amazon low-inventory and long-term storage fees, so you can sort by risk and fix restocks before you get charged.

Plus, Elite members can now set a specific time window for “Request a Review” automations in Follow-Up, letting you choose exactly when review requests are sent instead of leaving timing to Amazon. Amazon set to pass Walmart in annual revenue for the first time after hitting $700 billion in sales https://www.modernretail.co/operations/amazon-set-to-pass-walmart-in-annual-revenue-for-the-first-time-after-hitting-700-billion-in-sales/ Amazon Seller Central: New Sell Globally feature simplifies international expansion https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0EyRFpaQ1ZSWDdWRTZV Helium 10 is bringing back its old-school, high-level strategy webinars with a major educational session hosted by Leo Sgovio and Bradley Sutton, packed with “behind-closed-doors” tactics tailored for selling in 2026. It airs February 23 at 10 am PST — register now at https://h10.me/bigweb226

In episode 496 of the AM/PM Podcast and Weekly Buzz, Carrie talks about:

• 00:40 - TikTok US Sales
• 03:53 - TikTok Buyer Expectations
• 06:09 - Low Inventory Fee Alert
• 08:30 - Review Request Delivery
• 10:23 - Amazon vs Walmart
• 12:18 - AI Bid Rules Strategy
• 16:01 - Sell Globally Feature
• 17:23 - Big Announcement

Still guessing on Amazon listing images? Today's guest shares a simple AI image workflow that makes decisions easy—what to fix first, what to test, and how to know it’ll win.

If your AI-generated Amazon images look “technically perfect” but still don’t convert, you’re not alone, and you’re not missing more prompts. In this AIM (AI Monthly) session, our Amazon creatives expert guest breaks down the real issue. AI and designers can execute, but they can’t decide strategy for you. That’s why sellers often spend thousands on creatives that look good, yet still fail to drive more clicks and sales.

Hannah Lyss Tampioc is the Founder and CEO of Mad Cat Creatives, and her team has worked with more than 300 brands. She walks through how shoppers actually buy on Amazon and explains why each image serves a different purpose. Your main image needs to stand out in mobile search results. Images two and three should help shoppers quickly understand what they’re getting. The rest of your images and A+ Content should build confidence by answering objections and removing hesitation. The key is figuring out whether you have a click problem or a conversion problem, then fixing the right part of your image stack instead of randomly “refreshing” everything.

The centerpiece of the episode is Hannah’s SORT framework. First, you spot the priority so you know what to fix first. Next, you gather the right context by pulling mobile search screenshots, competitor pages, reviews, and Rufus questions. Then you use that information to reason through the data, so your AI outputs are based on real buyer language instead of guesses. Finally, you test before committing by validating your image ideas with polling tools like the Helium 10 Audience tool, powered by PickFu, before you publish. You’ll also see a real example using Bradley Sutton’s Project X Coffin Shelf listing, where small changes like aspect ratio, mobile-first sizing, and packaging callouts helped the main image stand out more when it mattered most. By the end, you’ll know exactly what to fix first and how to follow a repeatable AI Amazon image workflow that confirms your next update will win before you publish.

In episode 495 of the AM/PM Podcast, Bradley and Hannah discuss:

• 00:00 – Introduction
• 01:27 – The Missing Ingredient To Your Amazon Listing Images
• 02:31 – Meet Hannah & The “Named My Son Helium” Story
• 06:05 – The Real Issue: Strategy Beats Design + AI
• 09:02 – The Job Of Each Amazon Image Stack
• 11:17 – The SORT Framework Overview
• 11:41 – Click Problem vs Conversion Problem (What To Fix First)
• 12:23 – What To Gather Before You Design Anything
• 23:17 – Coffin Shelf Case Study: Mobile Size Wins
• 30:46 – ChatGPT Prompts & Gemini Image Generation Workflow
• 35:05 – “Main Image In 10 Minutes” & Gemini Tip
• 37:03 – Secondary Images: Use GPT For Briefs + Prompting
• 39:50 – Helium 10 Discount Code SSP20 + Q&A
• 42:04 – Where To Find Hannah (LinkedIn) & Mad Cat Creatives

Walmart launches a Vine-style review program, Alexa+ rolls out globally, and a hidden Amazon Ads feature is driving conversions, not just awareness. More on this Weekly Buzz episode!

We’re back with another episode of the Weekly Buzz with Helium 10’s Senior Brand Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Walmart is rolling out an invite-only “Review Accelerator” (for recognized reviewers) program that lets sellers provide free product samples to a vetted pool of trusted reviewers, similar to Amazon Vine. If you receive the email link, you can enroll eligible items in the Seller Center, allocate review units, and potentially accelerate traction for new or low-review listings.

Alexa+ now available to everyone in the US—and free for Prime members https://www.aboutamazon.com/news/devices/alexa-plus-available-free-prime-members-us For our Helium 10 New Feature Alerts: Black Box now lets you paste or upload lists of ASINs (not just UPC/GTIN/EAN/ISBN) in Product Identifiers, up to 500, depending on your Helium 10 membership. This makes it easier to quickly research large sets of competitor or wholesale products in one search.

Drive brand awareness and engagement with Brand+ using Amazon Ads, now available to all globally https://advertising.amazon.com/en-us/resources/whats-new/drive-brand-awareness-and-engagement-with-brand-plus/ In our Strategy of the Week, Carrie explains how influencer-driven UGC videos can boost Amazon conversions and visibility, then shows how Helium 10’s Influencer Finder for TikTok and Amazon helps you find creators already posting in your niche (and their social links) to outreach. This tool is available to Helium 10 Diamond users. Want access to the Amazon and TikTok Influencer Finder? Upgrade to Helium 10 Diamond and use code SSP20 to get 20% off, then start reaching out to proven creators in your niche today. New features and updates to Amazon’s FBA Grade and Resell program https://sell.amazon.com/blog/announcements/fba-grade-and-resell-updates Upcoming Events: Bradley and Shivali will be in Dubai February 12–14 at the Commerce City Center—perfect if you want to meet in person, ask questions, and level up your business. Register for WORLDEF Dubai at http://h10.me/dubai Helium 10’s TACoS Tuesday PPC webinar is a live, interactive Q&A where you can get real-time ad strategy tailored to your campaigns from Destaney Wishon. Ready to get live Amazon PPC help? Join us on Feb 10 at 10 AM PST and bring your questions—register now at https://h10.me/ttfeb26

In episode 494 of the AM/PM Podcast and Weekly Buzz, Shivali covers:

• 00:00 - Introduction
• 00:43 - Walmart Has Vine?
• 01:53 - Alexa+ Now Everywhere
• 04:06 - Bulk Product Research
• 05:35 - Convert with Brand+
• 09:29 - Amazon Influencers
• 13:00 - FBA Grade and Resell
• 15:43 - Upcoming Events

Why do some TikTok Shops explode… and others die in 90 days? This episode breaks down the foundational moves most sellers skip and the fixes that change everything.

TikTok Shop isn’t “Amazon with videos”—it’s entertainment first, shopping second. In this TikTok Thursday episode, TikTok Shop strategist Michelle Barnum-Smith explains the non-negotiable foundations sellers need in 2026, whether you’re launching from scratch or trying to scale what you already started. The big mindset shift: people open TikTok to scroll, not to search-find-and-buy, so your strategy has to be built for discovery and impulse, not intent-based shopping.

Michelle breaks down what actually wins on TikTok Shop: products that are instantly understandable, visually demonstrable, and ideally show a quick transformation or solve a clear pain point fast. She also calls out a costly structural mistake, having too many separate listings. Since most discovery happens through videos, every listing becomes its own content, affiliate, ads, and promo machine. Consolidating into a master listing with variants can protect momentum (especially when one variant goes out of stock) and make it easier to stack orders.

From there, it’s all about converting scrolls into purchases with a simple offer stack: free shipping, product discounts (like flash sales), clickable coupons, and TikTok Shop campaigns that add visibility and “deal” badging. She also warns against manually lowering the listing price because you lose the visual cues that help shoppers feel urgency. Finally, she outlines the content and ads engine that feeds the algorithm, optimizes for thumb-stopping hooks, watch time, completion, rewatches, and engagement, then iterates at volume and is prepared for a pay-to-play reality where ads and budget can be the difference-maker.

In episode 493 of the AM/PM Podcast, Bradley and Michelle discuss:

• 00:00 – Introduction
• 01:26 – What You Need To Start (Or Scale) On TikTok Shop
• 05:13 – The “Non-Negotiable Foundations” For Million-Dollar Shops
• 06:13 – Why People Use TikTok (And Why They Aren’t There To Shop)
• 08:17 – What Makes A Product “TikTokable” (And What Doesn’t)
• 10:17 – The #1 Listing Mistake: Too Many Separate Listings
• 11:37 – Built Bar Example: Master Listing & Variants Vs. Content Shutdown
• 14:03 – Turning Scrolls Into Impulse Buys: The Offer Stack
• 15:06 – Free Shipping: Expectations, AOV, And Losing Sales To Amazon
• 18:34 – Product Discounts: Flash Sales & “Lowest Price In 30 Days” Warning
• 20:53 – Clickable Coupons & TikTok Campaigns: Badges, Fine Print, Price Traps
• 26:00 – TikTok Thursday Q&A with Michelle Barnum-Smith

Amazon’s 2026 Big Spring Sale dates are set. Sponsored Brands ads no longer need custom titles/creatives. TikTok Shop sellers react to the new shipping change.

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Amazon quietly revealed the 2026 Big Spring Sale is back on March 25-31, shown inside Seller Central’s Deals/Lightning Deals section, where some products are already being flagged as eligible. Sellers should start planning promos now—locking in Lightning Deals early or lining up Prime Exclusive Discounts ahead of the event. Exclusive: Some TikTok Shop sellers are pulling back as the platform moves to end independent shipping in the U.S. https://www.modernretail.co/operations/exclusive-some-tiktok-shop-sellers-are-pulling-back-as-the-platform-moves-to-end-independent-shipping-in-the-u-s/ This week’s strategy shows how to uncover competitors’ proven sales-driving keywords using Amazon-confirmed data in Helium 10’s Brand Analytics (ABA Top Search Terms), not just estimates from Cerebro. Add competitor ASINs, choose high-spike weeks, and filter for more than 1% conversion share to reveal keywords Amazon verifies are converting. New Feature Alerts: Helium 10’s TikTok Ads now adds automation rules for GMV Max so you can auto-add high-performing affiliate videos and remove underperformers (like a “negative match” for low ROAS). There’s also a new Creative Insights page to track ad, affiliate, and authorized posts in one place and quickly move winning videos into campaigns. Helium 10’s Keyword Tracker got a small facelift, and the Boost button is finally back to red instead of blue. Boost is the feature that checks rankings up to 24 times a day across rotating browsing scenarios to track organic and sponsored position. New section-level shopper engagement insights on Brand Stores (Beta) https://advertising.amazon.com/en-us/resources/whats-new/brand-store-insights-at-section-level-beta/ Join our free live AI workshop on Monday, 8 am PT, to learn how to prep your product/brand images and prompts so AI generates the exact look you want. We’ll demo it live using real Project X images and show the before-and-after results.

Register free at http://h10.me/aimfeb Bradley will be in Dubai next week at the Worldef Conference, filming case studies and potential podcast interviews with sellers in attendance. If you’re there, come say hi and message me on Instagram @SeriousSellersPodcast to get on camera.

Event info at http://h10.me/dubai

In episode 492 of the AM/PM Podcast and Weekly Buzz, Bradley discusses:

• 00:00 - Introduction
• 00:43 - 2026 Amazon Big Spring Sale
• 02:04 - Amazon Sponsored Brand Update
• 03:22 - Competitor Keyword Sales
• 05:17 - TikTok Shop Exodus?
• 08:01 - TikTok Ads
• 09:44 - KW Tracker Boost
• 10:55 - Amazon Brand Store Insights
• 11:45 - Upcoming Events

In this episode, turn one seed keyword into a full Amazon PPC keyword map, uncover competitor keywords that actually drive sales (straight from Amazon data), and use AI to spot quick wins fast.

In Part 2 of the 2026 Amazon Keyword Research Masterclass, Bradley Sutton goes beyond reverse-ASIN research and shows how to uncover keyword opportunities you’ll miss if you only look at competitor rankings. He starts inside Helium 10’s Cerebro (where Magnet now lives) to expand a single seed keyword into hundreds of related terms. Especially long-tail variations that can quietly drive profitable sales and shape a smarter Amazon PPC structure.

Next, the episode dives into Amazon Brand Analytics inside Helium 10’s Black Box tool and explains why it’s one of the most valuable datasets sellers ignore, mainly because it’s massive and hard to work with manually. Bradley breaks down how to interpret click share vs conversion share, and then reveals a key strategy: using filters across multiple weeks to surface keywords that Amazon itself is signaling drove sales, so you’re not just guessing what’s working for competitors.

Finally, he walks through Search Query Performance and Helium 10’s Search Query Analyzer tool to understand the full funnel (impressions → clicks → add-to-carts → purchases), benchmark performance against the market, and identify where you’re leaving money on the table. With AI analysis layered on top, sellers can turn overwhelming keyword lists into clear action items, then preview what Seller Strategy Masterclass is coming next: faster, more automated keyword discovery inside Listing Builder. Stay tuned!

In episode 491 of the AM/PM Podcast, Bradley talks about:

• 00:00 – Introduction
• 02:12 – How To See An Expanded List Of Keywords Related To One Keyword
• 08:28 – Introduction To Black Box Brand Analytics
• 16:39 – How To See Keywords That Drove Sales For Amazon Products
• 20:11 – Introduction To Search Query Performance Analyzer
• 31:23 – How To Use SQP AI Analysis
• 35:11 – What Is Coming To Listing Builder
• 38:45 – How To Automatically Track Yours And Competitors' Keyword Ranks