Let’s dive into Amazon PPC and break down DSP, AMC, wasted ad spend, and smarter campaign strategies. Learn how top brands win with data-driven advertising.

Can you afford to miss out on the secrets behind optimizing Amazon PPC, AMC, and DSP? Brent Zahradnik, a seasoned expert in Amazon advertising, brings his wealth of experience to our show, uncovering the complexities of Amazon advertising. Brent’s journey from the US to France adds a unique perspective to the conversation as he shares how balancing work across time zones and immersing in French culture has enriched his professional insights.

Amazon advertising has evolved dramatically from its early days of low cost-per-click rates and basic ad options. This episode unpacks the intricate landscape that demands expert management today, highlighting how advanced targeting and analytics have transformed strategy requirements. Brent shares poignant anecdotes of Amazon's initial ad experiments, while navigating the challenges that both advertisers and clients face in maintaining a competitive edge in this pay-to-play ecosystem.

The potential impact of AI on Amazon advertising agencies is another compelling topic Brent tackles, discussing how tools like Amazon Marketing Cloud (AMC) and Demand Side Platform (DSP) can revolutionize efficiency. With insights into selecting the right agency and the importance of comprehensive service packages, Brent guides listeners through optimizing their Amazon ad strategy. Whether you're a brand new to the platform or a seasoned seller, this episode promises actionable insights and the guidance needed to thrive in today's Amazon marketplace.

In episode 47 of the AM/PM Podcast, Kevin and Brent discuss:

• 00:00 - Exploring Amazon PPC With Brent Zahradnik
• 06:39 - Rise of Amazon Advertising Complexity
• 09:53 - Evolution of Amazon Advertising
• 12:44 - Agency vs Software in Amazon Sales
• 16:25 - AI in Amazon Advertising and Integration
• 23:00 - Impact of Rufus and COSMO in Amazon Advertising
• 26:08 - Amazon PPC Strategy and Data Analysis
• 30:55 - Keyword Strategy for Amazon Ranking
• 32:00 - Amazon DSP and Advertising Efficiency
• 35:07 - Modern Brand Building With Amazon DSP
• 38:16 - Combining Data Sets for Targeted Ads
• 41:26 - Customer Funnel Strategy for Conquesting
• 42:54 - Optimizing Amazon PPC and DSP Investments
• 47:59 - How Brands Can Utilize Amazon DSP
• 49:55 - Selecting an Amazon Advertising Agency
• 56:19 - Automated Conversion Campaigns in DSP
• 58:21 - Human Touch in Modern Advertising

In this episode, our guest breaks down how he turned a small family brand into a thriving media empire through newsletters, podcasts, AI tools, and TikTok Shop strategies that build real e-commerce influence.

Join us for an engaging conversation on the AM/PM podcast as we explore the world of podcasts and newsletters with Kelsey Farrar, a seasoned expert and son of industry veteran Norm Farrar. Kelsey shares his unique insights into the evolution of newsletters and how they have become indispensable resources in the e-commerce industry. Learn how valuable content can transform newsletters from simple marketing tools into must-read resources that truly engage and inform subscribers. Discover how Kelsey was inspired by my presentation in Puerto Rico to revamp the Lunch with Norm newsletter, enhancing its value and engagement.

Listen in as we discuss the power of newsletters as a tool for building brand engagement. We highlight the importance of tailoring content to resonate with audiences and strategies like audience segmentation and interactive elements. The conversation touches on the importance of analyzing metrics to understand audience preferences, using current topics like TikTok shop bans to boost engagement. Kelsey also shares his journey from teaching English in Korea to collaborating with his dad on his personal brand during the COVID-19 pandemic, gaining valuable social media and branding insights.

Finally, we navigate the dynamics of hosting a podcast with nearly 700 episodes and the lessons learned from interacting with hundreds of guests. Discover the significance of having robust systems and processes in place to ensure business sustainability while avoiding the distractions of fleeting industry trends. We also explore the intricacies of building an online presence through platforms like Amazon affiliates and TikTok, highlighting the patience and persistence required for content creation. The episode concludes with reflections on the contrasting dynamics between Lunch with Norm and Marketing Misfits podcasts, emphasizing the importance of personal branding and networking in the digital landscape.

In episode 474 of the AM/PM Podcast, Kevin and Kelsey discuss:

• 07:56 - Consistent, Light Newsletter With Industry Insights
• 11:55 - Building Brand Engagement Through Newsletters
• 15:36 - Family's Transition During COVID Shutdown
• 21:45 - Business Success on Podcasts and Social Media
• 24:20 - Navigating Business Trends and Growth
• 30:26 - Social Media Influence and Product Experimentation
• 32:31 - Navigating TikTok Shop Expectations
• 39:35 - TikTok Brand Management and Affiliate Outreach
• 43:31 - Podcast Dynamics and E-Commerce Trends
• 45:13 - Comparing Podcast Formats and Audience Engagement
• 48:17 - Podcast Format Pros and Cons
• 51:01 - E-Commerce Industry and AI Advancements

In this episode, discover how to optimize your Amazon listings this holiday season, and our guest shares her FILTER framework and why the human touch still beats AI in driving conversions.

Unlock the secrets of e-commerce success this holiday season by mastering the art of Amazon listing optimization with Karyn Thomas, our seasoned guest with a knack for turning Amazon product pages into sales powerhouses. Journey through her inspiring transition from a marketing professional to a listing optimization guru, and discover the innovative FILTR framework that transforms ordinary product listings into irresistible offers. This episode offers a ton of strategies and insights that have propelled Karyn to the forefront of the e-commerce world, setting up your listings for stellar conversion rates and category rankings.

Dive deep into the FILTER framework, where each element, plays a pivotal role in capturing the attention and hearts of customers. Harness the power of "why" from Simon Sinek’s philosophy to engage shoppers on an emotional level, and learn practical ways to apply these concepts to your listings. Karyn also unveils the critical importance of visuals in product listings, exploring the use of advanced AI tools to enhance image analysis and storytelling that resonates with your target demographic.

As the digital landscape evolves, so must your strategies. Explore the latest trends in video content and AI integration for Amazon and beyond. Karyn discusses the growing potential of platforms like TikTok Shop and shares insights on maintaining a human touch amidst technological advancements. This conversation is packed with actionable tips to optimize your listings continuously, ensuring they remain competitive and compelling. Join us and embrace the exciting future of e-commerce with confidence and creativity.

In episode 473 of the AM/PM Podcast, Kevin and Karyn discuss:

• 00:00 - Listing Optimization Strategies for Amazon Sales
• 10:08 - Key Factors in Amazon Sales Success
• 11:28 - Listing Optimization Framework
• 18:17 - The Power of Storytelling in Sales
• 22:21 - Optimizing Amazon Listings With Images
• 29:01 - Amazon Listing Optimization Strategies
• 32:09 - Video Creation for Advertising and Listings
• 35:30 - Differentiating Product Positioning for Listings
• 41:20 - Effective Amazon Listing Design Strategies
• 45:26 - Importance of Design in Amazon Sales
• 47:37 - Human Touch in E-Commerce
• 55:50 - Human Touch in AI Marketing