Do you love the idea of exiting your business after a big payday? Surprisingly, today’s guest made it happen through prioritizing work/life balance.

What if the next $10,000 in your business is not coming from a new product, but from better use of the tools you already have? In this episode of the AM/PM Podcast, Bradley Sutton and Shivali Patel break down 10 practical strategies to help Amazon sellers recover lost profits, improve visibility, and uncover overlooked opportunities in Helium 10. From launch tactics and keyword research to ad optimization and competitor tracking, this episode is packed with ideas sellers can apply right away.

One of the biggest themes in this episode is that small adjustments can create outsized results. Bradley shares how using Amazon Recommended Rank in Cerebro can reveal whether Amazon actually understands what your product is before a full launch. Shivali shows how a packaging change as small as 0.08 inches can reduce fulfillment fees and add thousands in profit over time. They also explain how sellers can use Helium 10 tools like Keyword Tracker boosts, Search Query Analyzer, and automated competitor insights to stop guessing and start making more informed decisions with their ads, listings, and keyword targeting.

The episode also highlights how sellers can think beyond Amazon alone. Bradley explains why TikTok Shop is becoming too important to ignore and shows how creators can drive sales both on TikTok and back to Amazon. Shivali then walks through how Listing Builder’s 8-in-1 keyword research workflow and AI-assisted listing creation can help sellers build more strategic, data-backed listings faster. Altogether, the episode makes a strong case that growth does not always require more effort. Sometimes it comes from using the right features the right way.

The strongest takeaway is simple: strategies do not make money unless you actually implement them. This episode is a reminder that many sellers are already sitting on untapped profit opportunities. Whether it is trimming wasted ad spend, finding new converting keywords, tracking competitors more intelligently, or uncovering hidden product opportunities, the sellers who win are the ones who take action. Pick two strategies from this episode, put them into practice, and you might be surprised how quickly the numbers move.

In episode 512 of the AM/PM Podcast, Bradley and Shivali discuss:

• 00:00 - Introduction
• 00:48 - Why Sellers Leave Money On The Table With Helium 10
• 02:32 - Use Amazon Recommended Rank Before You Launch
• 06:36 - Size Tier Optimization That Can Add Thousands In Profit
• 10:08 - How TikTok Shop Creators Can Boost Amazon Sales
• 15:39 - Cut Wasted Ad Spend With Dayparting Schedules
• 18:45 - Keyword Tracker Boost For Smarter Product Launches
• 24:27 - Listing Builder 8-In-1 Keyword Research And AI Listing Creation
• 32:38 - Track Competitors And Harvest New Keywords Automatically
• 38:06 - Search Query Analyzer For Better PPC And Conversion Insights
• 42:47 - Use ABA Top Search Terms To Find Competitor Sales Keywords
• 51:18 - Find Zombie Listings And Hidden Product Opportunities
• 54:29 - Final Challenge: Implement At Least Two Strategies

Did Amazon make a move that could cost sellers tens of thousands of dollars? Extra FBA fees start next week, and Amazon and USPS aren’t breaking up after all. Catch it all on this episode of the Weekly Buzz.

We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Is Amazon Killing One Of Its Best Perks? An email suggests Amazon may stop some sellers from using credit cards for ad payments starting April 15, a move that could cost heavy advertisers tens of thousands in lost cash back, miles, and rewards.

Fuel and logistics-related surcharge: FBA, MCF, and BWP in US and CA https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOTZRODY5N1pXWU1DR0I3 New Feature Alert! Helium 10 Black Box now lets Diamond users track the top three clicked products for a keyword over time, spot fast drop-offs or rising ASINs, and export competitor data for smarter product targeting. Amazon Reaffirms USPS Logistics Partnership https://www.pymnts.com/amazon/2026/amazon-reaffirms-usps-logistics-partnership/ Amazon Conference in Bulgaria https://h10.me/bulgaria Helium 10 is offering a special April promo: new Ads users on the Diamond plan who create their first automation rule can get their full April ad management cost covered. New upgraders can also access discounted Diamond plan offers. Go to https://h10.me/tacosapril for more information That’s it for this week’s Weekly Buzz. Let us know in the comments which update impacts your business the most, and we’ll see you next week with more news, strategy, and tools to help you stay ahead in e-commerce.

In episode 511 of the AM/PM Podcast and Weekly Buzz, Bradley talks about:

• 00:00 - Introduction
• 00:43 - Is Amazon Killing One Of Its Best Perks?
• 03:59 - Get Ready for an Amazon Shipping Fee Increase Next Week!
• 08:26 - New Feature Alert: Black Box ABA ASIN Search
• 13:04 - Amazon and USPS Aren't Breaking Up After All
• 14:22 - How to Translate Amazon Keywords Instantly in Helium 10
• 17:47 - Amazon Conference in Bulgaria
• 18:27 - Free Month of Amazon Advertising Management

What if your lowest ACoS strategy is secretly slowing your growth? Hear why simple ads win, hidden revenue gets missed, and sellers are rethinking Amazon PPC at the Prosper Show live.

Are you optimizing your Amazon ads for efficiency while accidentally capping your growth? In this live episode from Prosper Show in Las Vegas, Carrie Miller sits down with Destaney Wishon to unpack one of the biggest mindset shifts sellers need to make with PPC: low ACoS does not always mean smart growth. Together, they explore what happens when sellers move from outsourcing their ads to understanding them more deeply themselves, and why that transition can feel both intimidating and empowering. The conversation also ties into Helium 10 Ads Academy’s Outsourced to Optimized series, which was designed to help sellers take more control over their advertising strategy.

The conversation digs into the real decisions that separate reactive ad management from intentional strategy. Carrie shares the fear many Amazon sellers have of losing control of spend, hurting TACoS, or making the wrong changes too quickly. Destaney explains why focusing on just one KPI can be dangerous, especially when certain high-cost keywords are still essential for organic rank, brand visibility, and long-term momentum. They also break down how tools, bid rules, keyword harvesting, and filtering can help sellers manage campaigns more confidently without spending all day managing their Amazon PPC.

Another standout takeaway is how many brands are still missing major ad opportunities hiding in plain sight. Carrie and Destaney talk about the value of Sponsored Brands, overlooked campaigns that were quietly driving revenue, and why simple creatives often outperform expensive video productions. They also show how AI tools are making ad testing faster, cheaper, and more accessible than ever. To close the episode, Shivali and Carrie share quick Prosper Show conversations with Jeffrey Anderson, Parker Swanson, and Colin Raja, offering fresh perspectives on Amazon PPC mistakes, rising competition, and the operational habits that are helping brands grow faster today.

In episode 510 of the AM/PM Podcast, Shivali, Carrie, Destaney, Jeffrey, Parker, and Colin discuss:

• 00:00 - Introduction
• 00:58 - Live From The Prosper Show With Carrie Miller & Destaney Wishon
• 01:57 - Carrie Miller’s Amazon Seller Story And Helium 10 Journey
• 04:38 - The Goal Of The Outsourced To Optimized Series
• 05:34 - The Fear Of Taking Control Of Your Own Ads
• 06:41 - Why Keyword Context Matters More Than Chasing Low ACOS
• 08:54 - How Helium 10 Ads Simplifies Optimization
• 10:45 - The 3 Ways To Manage Amazon Ad Bids
• 12:32 - The $60,000 Campaigns That Were Accidentally Turned Off
• 15:14 - Why Simple Ad Creative Can Outperform Expensive Videos
• 20:12 - Why Outsource To Optimize Worked For Carrie
• 23:00 - Prosper Show Seller Insights With Jeffrey Anderson, Parker Swanson, And Colin Raja