Episodes

  • Authority & Personal Branding: The Lawyer's Blueprint for Unshakeable Trust

    Authority & Personal Branding: The Lawyer's Blueprint for Unshakeable Trust
    Dec 4 2025

    In this episode of AI SEO for Law Firms, John Maher and John McDougall explain why authority, experience and personal branding matter so much in 'your money or your life' legal topics. They cover Google's E‑E‑A‑T signals, how to upgrade attorney bio pages, why writing a book instantly boosts perceived expertise, and how PR, media mentions and schema markup all work together to prove real-world authorship and trust to search engines and AI.
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    14 mins
  • Technical SEO Audits & AI: Structuring Your Site for Crawlability

    Technical SEO Audits & AI: Structuring Your Site for Crawlability
    Nov 26 2025

    This episode explores the core issues and practical steps for law firms to improve SEO performance using AI, keyword analysis, and structured data strategies.
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    14 mins
  • AI Keyword Research for Lawyers

    AI Keyword Research for Lawyers
    Nov 20 2025

    This episode explores the core issues and practical steps for law firms to improve SEO performance using AI, keyword analysis, and structured strategies.
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    16 mins