In this episode of AI SEO for Law Firms, John McDougall and John Maher break down the simplest, most practical podcast setups lawyers can use in 2026 without getting overwhelmed by gear. They cover easy USB microphone options, when (and if) to upgrade to professional XLR setups, how to avoid common audio mistakes like peaking and background noise, and why platforms like Squadcast or Riverside make recording effortless. The conversation also highlights the growing importance of video podcasting for AI SEO, with practical tips on mic placement, lighting, webcams, and repurposing podcast content across YouTube, social media, and search to build authority and attract high-value cases.

In this episode of AI SEO for Law Firms, John Maher and John McDougall explain how conversion rate optimization can double your leads without adding new traffic. They walk through Cialdini's principles of influence, practical A/B tests for headlines, images and calls to action, and how AI tools can audit your pages against competitors. They also cover must-have analytics, heatmaps and user testing so you can see what real visitors do and fix the bottlenecks that cost you high-value cases.

John McDougall explains why local SEO is more critical than ever for law firms as AI-driven search leans on map results and Google Business Profiles. They discuss how reviews, Q&A posts, photos, videos and detailed services all signal experience and trust to Google's algorithms, and how to align your profile with your website practice areas. You'll also hear practical tips for generating AI-assisted posts and building a consistent cadence that keeps your firm ahead of less active competitors.