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ADHD Entrepreneur Accelerator

ADHD Entrepreneur Accelerator

By: Steve August
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You’re an entrepreneur with ADHD. You’ve got big ideas, a fast brain… and a to-do list that’s longer than a CVS receipt. You’re driven—but staying focused, finishing what you start, and scaling your business? That can feel impossible. Welcome to the ADHD Entrepreneur Accelerator Podcast. Hosted by Steve August—ADHD coach, founder, and lifelong entrepreneur. Steve ha's built and exited companies, served as CMO of a $100 million business. Late diagnosed with ADHD at age 54, Steve now helps ADHD entrepreneurs get out of overwhelm find their focus and create freedom. This podcast is your go-to resource for building a business that works with your ADHD brain, not against it. We’re talking " brain-first" practical strategies to help you prioritize, start focus and finish, and sustain over time so you can reap the rewards of your brilliance. If you've ever felt like traditional business success advice wasn’t made for how your brain works, this show proves there's a different path. One built not in spite of your brain - but because of it. You’ll hear real stories from founders who are growing businesses without burning out… and we’ll keep it simple, actionable, and ADHD-friendly every step of the way. So if you’re ready to grow your business, feel free, and finally say… ‘Not now, squirrels. We’ve got work to do.’ Hit subscribe. Let’s go!Steve August Economics Leadership Management & Leadership
Episodes
  • Why My ADHD Brain Took Three days to write a Quick Email
    Nov 6 2025

    🔥 ADHD making business harder than it needs to be? Try these free resources:

    🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/why-that-qu-ickemail-took-me-three-days

    -------------------------------------------------------------

    Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August, Founder of ADHD Entrepreneur Accelerator and August & Wonder, shares a personal story about why writing a simple email took him three days. He explains how tasks that seem quick can take much longer for ADHD brains because of hidden, deep work like decision-making. Steve breaks down the difference between surface work and the harder thinking behind it. He offers helpful advice, like creating a “to decide” list to avoid frustration and make progress. This episode helps ADHD entrepreneurs understand their process and work with their brain, not against it.

    Steve shares how a task that seemed simple, like writing an email, turned into days of work because of hidden decisions. He explains that for ADHD brains, the real challenge is not the task itself but the deep thinking that happens behind the scenes. Making choices, setting priorities, and narrowing options take time and energy. Steve suggests tracking decisions, not just tasks, and creating a “to decide” list to help move forward. This shift in focus can ease frustration, bring clarity, and make work feel more manageable.

    Key Takeaways:
    • Hidden Work Matters: Tasks can take longer because of deep thinking, not just distraction.
    • Decisions Take Time: ADHD brains often get stuck on choices, not actions.
    • Track Decisions: Use a “to decide” list alongside your to-do list for better clarity.

    Additional Insights:
    • Decisions Hide in Tasks: What looks simple may involve big choices under the surface.
    • Deep Work Counts: Decision-making is real work that needs focus and time.
    • Name the Work: Noticing the mental steps behind tasks can ease stress and build progress.

    Here are a few quotes from the episode:

    • “Sometimes we really need a to decide list, not just a to-do list.” - Steve August
    • “Deep work is the real work. The output is just communicating what you decided.” - Steve August
    • “If you're stuck, there may be hidden decisions you haven't noticed yet.” - Steve August

    Join Steve August as he unpacks why simple tasks can take longer for ADHD brains. Learn how hidden decisions can slow you down and how tools like a “to decide” list can help. This episode will help you feel less stuck and more in control of your work.

    Episode Highlights:

    [00:00] - Grab Your Free ADHD Dashboard to Master Your Week!

    [00:28] - Why That “Quick Email” Took Three Days

    [01:33] - Hidden Decisions Behind Simple Tasks

    [02:52] - ADHD Brains and the Struggle to Prioritize

    [05:15] - The Power of a “To Decide” List

    FOLLOW THE HOST:

    • LinkedIn: https://www.linkedin.com/in/steve-august-b2b-adhd-business-founder-coach/
    • Company LinkedIn:
    Show More Show Less
    7 mins
  • How ADHD & Autistic Creators Can Build Systems That Actually Work - Jenna Redfield
    Oct 30 2025

    🔥 ADHD making business harder than it needs to be? Try these free resources:

    🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/jennared-field

    ---------------------------------------------------------------

    In this episode of the ADHD Entrepreneur Accelerator Podcast, Host Steve August chats with Jenna Redfield, Founder of Red Thread Studio MN and Host of The Optimization Toolbox Podcast, and a marketing coach, content creator, and Notion expert. Jenna shares how ADHD and autism shape her work, systems, and creative flow. From local video services to digital planning tools, she helps entrepreneurs stay organized and visible online. They talk about her 13 Pillar System, content batching, weekly planning, and why systems should match your brain. Jenna shows how self-awareness and flexible tools can turn chaos into clarity.

    Jenna helps ADHD entrepreneurs stay focused and consistent by building systems that actually work for how their brains operate. After years in video production and content creation, she found clarity through her ADHD and autism diagnoses, and used that insight to reshape how she works. Now, through coaching, Notion templates, and simple planning tools like her 13 Pillars, she helps others avoid burnout and stay on track in a way that feels good and sustainable.

    Key Takeaways:
    • ADHD & Autism: Jenna uses both to shape how she works and teaches.
    • Smart Systems: Her 13 Pillars and Notion tools help brains stay on track.
    • Content Made Easy: She shows how to batch videos and plan with ease.
    • Work Your Way: Jenna believes systems must fit your brain, not the other way.
    • Plan with Purpose: She helps ADHD creators stay focused without burnout.

    Additional Insights:
    • Brain First: Jenna builds her week around what her brain needs most.
    • Daily Structure: She sets certain days for content, meetings, and rest.
    • Tool Power: Calendars, reminders, and booking links help her stay clear.
    • Speak Openly: Jenna shares her story to help others feel seen and supported.

    Here are a few quotes from the episode:

    • “I don’t make it pretty, I make it work.” - Jenna Redfield
    • “The system has to fit you, not the other way around.” - Jenna Redfield
    • “I lost my keys, so I use AirTags. That’s just how my brain works.” - Jenna Redfield

    Join Jenna as she shares how ADHD and autism shaped her work, tools, and mindset. Learn how clear systems, honest planning, and brain-first habits help creators stay focused, calm, and in control.

    Episode Highlights:

    [00:00] - Teaser

    [01:25] - Meet Jenna Redfield: Creator, Coach, and Notion Expert

    [03:06] - How Jenna Helps ADHD Entrepreneurs with Video and Content

    [04:20] - Building Local Community and Getting Clients Through Networking

    [06:05] - Jenna’s ADHD, Love for Systems, and Discovery of Notion

    [06:54] - Becoming a Notion Ambassador and Teaching on YouTube

    [07:41] - Why Systems Must Match Your ADHD Brain

    [11:28] - Problems with “Eat the Frog” and Pomodoro for ADHD

    [13:28] - Jenna’s Late ADHD and Autism Diagnoses...

    Show More Show Less
    23 mins
  • Letting Go of Productivity Shame in ADHD to Stop the Guilt and Start Getting Things Done
    Oct 23 2025

    🔥 ADHD making business harder than it needs to be? Try these free resources:

    🧠 Start with my free Weekly ADHD Dashboard – The “Brain-first” system I use to plan my week and make consistent progress. 👉 https://bit.ly/Solo-LettingGoOfProductivityShame

    –------------------------------------------------------------

    Welcome to the ADHD Entrepreneur Accelerator Podcast. Host Steve August, Founder of ADHD Entrepreneur Accelerator and August & Wonder, is an expert ADHD coach and productivity specialist, and talks about “productivity shame,” the guilt ADHD entrepreneurs feel when they don’t get enough done. Steve explains why common systems don’t always work for ADHD brains and how accepting your brain’s unique way of working is key. He shares simple tips like using weekly plans, coworking, and loose time-blocks to make progress without burnout. This episode helps you feel less alone and more in control of how you work.

    Steve talks about how ADHD entrepreneurs often feel guilty for not getting enough done. He explains that this “productivity shame” comes from trying to use systems that don’t fit how ADHD brains work. Instead, he says to accept your brain and use simple tools like weekly planning, short work sessions, and co-working. These help make tasks easier to start and finish. Letting go of shame and working with your brain helps you stay focused, feel better, and get more done.

    Key Takeaways:
    • Let Go of Shame: Accept how your ADHD brain works and stop feeling guilty.
    • Work With Your Brain: Plan around your best focus times and energy levels.
    • Simple Systems: Use easy tools like weekly planning and loose time-blocks to get things done.

    Additional Insights:
    • Shame Is Common: Many with ADHD feel guilt when they can’t finish tasks.
    • Know Your Brain: ADHD brains need support with planning and follow-through.
    • Plan Smarter: Use simple tools and accept your brain to make real progress.

    Here are a few quotes from the episode:

    • “Let go of productivity shame and accept how your brain works.” - Steve August
    • “Your brain isn’t broken, it just works differently.” - Steve August
    • “Plan for when your brain works best, not when it should.” - Steve August

    Join Steve August as he talks about letting go of productivity shame and working with your ADHD brain. Discover how weekly planning, co-working, and self-acceptance can help you stay focused, feel better, and get more done without stress.

    Episode Highlights:

    [00:00] - Grab Your Free ADHD Dashboard to Master Your Week!

    [00:28] - Understanding Productivity Shame in ADHD

    [02:59] - Daily Struggles: Plans, Distractions & Guilt

    [04:29] - Accepting Your ADHD Brain and How It Works

    [06:55] - Tools, Systems & Mindset Shifts That Help

    FOLLOW THE HOST:

    • LinkedIn: https://www.linkedin.com/in/steve-august-b2b-adhd-business-founder-coach/
    • Company LinkedIn: https://www.linkedin.com/company/adhd-entrepreneur-accelerator/
    • August & Wonder:
    Show More Show Less
    10 mins
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