• Oppositio Singularis: The Positioner's Folly
    Dec 17 2025

    David sees too many marketing agencies trying to attract new business by staking claims of specialness on things for which nobody is claiming the opposite, instead of building their positioning on uniquely defined expertise.

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    14 mins
  • Dealing With the Ghosting Problem
    Dec 3 2025

    Are prospects not responding to your follow-up after you submit a proposal? Blair goes through what might be causing their lack of response and then provides three tools to address the ghosting problem.

    Links

    "Ghosted. Now What?" by Blair Enns for winwithoutpitching.com

    "The Power of a Metaphor" 2Bobs episode

    Blair's annual 100 Day Sprint post on LinkedIn

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    24 mins
  • Defending the Castle When the Moats Are Drained
    Nov 19 2025

    One characteristic of our industry is disappearing moats. After a brief overview of the fourteen moats we've lost from 1965 to today, we'll look at what turf we really have left to defend and what the future will look like if we get this right. It'll be very different, and you'd better get ahead of it.

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    31 mins
  • The Four Priorities of Winning New Business
    Nov 5 2025

    What do we do in those situations where we have to pitch? Blair simplifies some important principles from his books into a sequence of four precepts we can follow when the sales process doesn't progress like we'd hoped.

    Links

    "The Only New Business Indicator That Matters" 2Bobs episode

    "Assume an Advantaged Player" 2Bobs episode

    "Slapping Down Your Childlike Glee" 2Bobs episode

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    28 mins
  • Understanding Earnouts
    Oct 22 2025

    If/when you sell your firm, it'll likely be the largest transaction of your life, and so it makes sense to understand it! In this episode David gives a crash course in everything earnouts.

    LINKS

    "Understanding Earnouts" by David C. Baker for punctuation.com

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    25 mins
  • Grow or Die?
    Oct 8 2025

    Blair recognizes growth opportunities in every area of life and business, yet sees many people chasing metrics while unknowingly resisting genuine progress for various reasons.

    LINKS

    "Chief Growth Officer" by Blair Enns for winwithoutpitching.com

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    33 mins
  • You're Cheating Clients Unless You're Repetitive
    Sep 24 2025

    David recognizes that the fear of repeating ourselves in our client work is motivated by the right things: "am I delivering value?"

    LINKS

    "Repeating Yourself as an Expert" by David C. Baker for punctuation.com

    "Questions, Not Answers" 2Bobs episode

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    21 mins
  • How to Get $500M to Build a Website
    Sep 10 2025

    Blair tells the story of recreation.gov and how its performance pay deal has been nothing but wins for every party involved, with plenty of lessons for buyers and sellers of all kinds of services.

    LINKS

    "Performance Pay Leads to a $500M Website" by Blair Enns for winwithoutpitching.com

    Recreation.gov

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    30 mins