2Bobs—with David C. Baker and Blair Enns cover art

2Bobs—with David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

By: David C. Baker and Blair Enns
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About this listen

 Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns Economics Leadership Management Management & Leadership
Episodes
  • The Waterfall of Differentiation

    The Waterfall of Differentiation
    Jun 4 2025

    When it comes to positioning, David is still seeing creative firms failing to answer three essential questions in the proper sequence: category, specialization, and then secondary differentiators (or qualifying characteristics).
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    27 mins
  • Always Be Anchoring

    Always Be Anchoring
    May 21 2025

    Blair sees high price anchors everywhere—from buying a suit to ordering a burger. So what factors should creative firms keep in mind as they use anchoring in selling their service options? And when is the best time to present the anchor option within the sales conversation?

    Links

    “Anchor High” by Blair Enns for winwithoutpitching.com
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    30 mins
  • What to Ask, Sign, and Share With a Potential Buyer

    What to Ask, Sign, and Share With a Potential Buyer
    May 7 2025

    Following up on the recent episode on whether you should be considering that offer to sell your firm, David provides four questions to get answered, two documents to sign, and a short list of materials that can help you take the lead in early conversations with a buyer.

    LINKS

    ”Should You Entertain That Acquisition Offer?”
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    24 mins

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