To watch this short intro as a 2-min video

For a small fee, you can access the full article with the “secret sauce” at: https://10plusbrand.com/course-category/name-tagline-logo-identity-design/ It comes with a video too.

• 95% of first impressions are design related;
• Consistency can boost revenue 10–20%;
• But 90% of new businesses still fail.

Why?

Because they confuse looks with identity.

If you want to build a brand that lives, breathes, and connects — not just exists — you’ll want to dive into Part 1 of my latest article: “What Makes Your Brand Identity Unique and Memorable.”

It’s not free — because wisdom worth keeping never is. But it might just change how you see your brand forever. So — what’s your brand really saying when you’re not in the room?

For a small fee, you can access the full article with the “secret sauce” at: https://10plusbrand.com/courses/ It comes with a video too.

And subscribe to our FREE Newsletter for more insights: https://10plusbrand.com/newsletter-subscription/

Stay tuned for Part 2, coming up.

Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with authenticity. A former journalist, award-winning photographic artist, Joanne was trained in law and business in the US, and had a liberal arts education from Brandeis University before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. She guides leaders to stand out with integrity, vision, and purpose.

Additionally, Joanne is a poet, writer, and photographic artist.

Please don’t forget to like it, comment, or better, SHARE IT WITH OTHERS!

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

©Joanne Z. Tan all rights reserved.

In this SoS (Sip of Solace) episode, Joanne Z. Tan reflects on what made that moment historic. From Yoshi’s calm under pressure to the Dodgers’ climb out of a 0–3 deficit, this game reveals how discipline, teamwork, and belief shape true heroism.

A short, powerful takeaway on leadership and performance when everything is on the line.

Watch it as a 3-minute video Read it as a 1 minute blog

📩 Subscribe to our newsletter for insights on brand identity, thought leadership, and growth

©Joanne Z. Tan all rights reserved.

Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with authenticity. A former journalist, award-winning photographic artist, Joanne was trained in law and business in the US, and had a liberal arts education from Brandeis University before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. She guides leaders to stand out with integrity, vision, and purpose.

Additionally, Joanne is a poet, writer, and photographic artist.

Please don’t forget to like it, comment, or better, SHARE IT WITH OTHERS!

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

Phone: 888-288-4533

- Find us online by clicking or follow these hashtags:

#10PlusBrand

#10PlusPodcast

#JoanneZTan

#10PlusInterviews

#BrandDNA

#BeYourOwnBrand

#StandForSomething

#SuperBowlTVCommercials

#PoemsbyJoanneTan

#GenuineVideo

#AIXD

#AI Experience Design

#theSecondRenaissance

#2ndRenaissance

#thoughtleadershipcoaching

#SipofSolace

#WeAreBetterAngels

To read it as a 5-min blog

To watch it as a 8-min video (coming soon)

subscribe to our Newsletter

In this episode, Joanne Z. Tan explores the five dimensions of brand personality — sincerity, excitement, competence, sophistication, and ruggedness — and shows how leading brands like Apple, Nike, and Starbucks use personality to shape identity and influence purchasing decisions. Learn how to uncover your brand’s core traits, align them with your values and audience, and create authentic connections that drive loyalty and growth.

🎧 Tune in to discover how genuine brand personality turns products into trusted companions.

In addition to being a poet, writer, photographic artist, Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with authenticity. A former journalist, award-winning photographic artist, Joanne was trained in law and business in the US, and had a liberal arts education from Brandeis University before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. She guides leaders to stand out with integrity, vision, and purpose.

©Joanne Z. Tan all rights reserved.

Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!

- To stay in the loop, subscribe to our Newsletter

Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

Phone: 888-288-4533

- Find us online by clicking or follow these hashtags:

#10PlusBrand

#10PlusPodcast

#JoanneZTan

#10PlusInterviews

#BrandDNA

#BeYourOwnBrand

#StandForSomething

#SuperBowlTVCommercials

#PoemsbyJoanneTan

#GenuineVideo

#AIXD

#AI Experience Design

#theSecondRenaissance

#2ndRenaissance

#thoughtleadershipcoaching

#SipofSolace

#WeAreBetterAngels

To read it as a 2-min blog

To watch it as a 2-min video

subscribe to our Newsletter

In addition to being a poet, writer, photographic artist, Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, build trust in the AI age, and lead with authenticity. A former journalist, award-winning photographic artist, Joanne was trained in law and business in the US, and had a liberal arts education from Brandeis University before earning a law degree. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, resilience. She guides leaders to stand out with integrity, vision, and purpose.

©Joanne Z. Tan all rights reserved.

Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!

- To stay in the loop, subscribe to our Newsletter

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

Phone: 888-288-4533

- Find us online by clicking or follow these hashtags:

#10PlusBrand

#10PlusPodcast

#JoanneZTan

#10PlusInterviews

#BrandDNA

#BeYourOwnBrand

#StandForSomething

#SuperBowlTVCommercials

#PoemsbyJoanneTan

#GenuineVideo

#AIXD

#AI Experience Design

#theSecondRenaissance

#2ndRenaissance

#thoughtleadershipcoaching

#SipofSolace

#WeAreBetterAngels

- To read it as a half-min blog

- To watch it as a 1-minute video

Half of consumers say AI content turns them off. Coca-Cola’s AI polar bear ad? Backlash. Because people can feel when the human touch is missing. Consumers aren’t fooled by polished AI “slop”.

AI is powerful for research and efficiency. But when it takes over your brand’s voice, you risk losing trust. Authenticity builds trust. Trust builds loyalty.

Take Cracker Barrel. When they tried changing their logo, customers pushed back. Why? Because authenticity is about staying true to your identity, history, and soul.

In a rising sea of AI-enabled mediocrity, what makes a brand stand out? One word: authenticity.

👉 To read the FULL 3-min article

👉 Watch the full version as a video

👉 Listen to the full version as a podcast

👉To dig deeper and get more insights, subscribe to our Newsletter

Stay tuned for my next one-minute “Sip of Solace - Thought Leadership Coaching Tips”.

©Joanne Z. Tan all rights reserved.

Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!

- To stay in the loop, subscribe to our Newsletter

(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

- Visit our Websites:

https://10plusbrand.com/

https://10plusprofile.com/

Phone: 888-288-4533

- Find us online by clicking or follow these hashtags:

#10PlusBrand

#10PlusPodcast

#JoanneZTan

#10PlusInterviews

#BrandDNA

#BeYourOwnBrand

#StandForSomething

#SuperBowlTVCommercials

#PoemsbyJoanneTan

#GenuineVideo

#AIXD

#AI Experience Design

#theSecondRenaissance

#2ndRenaissance

#thoughtleadershipcoaching

#SipofSolace