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10PlusBrand

10PlusBrand

By: Joanne Z. Tan Brand Strategist 10 Plus Brand Inc.
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 https://www10plusbrand.com https://www.10PlusProfile.com 1-888-288-4533 Sign up for 10 Plus Brand’s Newsletter: https://10plusbrand.substack.com/embed 10 Plus Brand’s Youtube: https://www.youtube.com/@10plusbrand 10 Plus Brand Inc.’s founder, CEO Joanne Z. Tan started the first episode of #10PlusPodcast on July 5, 2019. Since then, we have produced hundreds of episodes on brand building and digital marketing tips, which are always thought provoking and cutting edge, as well as in-depth Interviews of Notables and Influencers, and 30 Seconds of Anything on various current affairs. Over various podcast platforms and social media, there are hundreds of thousands of downloads. Our 10 Plus Brand Newsletter, distributed by Substack, has tens of thousands of subscribers, and counting. The high quality content covers various subjects of current events, technology, AI, brand building and marketing, life experiences, Joanne Tan’s poems and memoir, culture and the arts. 10 Plus Brand is a full service digital agency, we build brands and market brands for B2B companies, startups, consulting and executive coaching firms, as well as individual personal branding for leaders. We won multiple prestigious awards year after year, as ”the best of the best” in brand consulting, brand coaching, branding, and digital marketing. Specifically, we create high quality, customized content, based on brand strategies, positioning, structures, and storytelling, for websites and social media. We have a proprietary process for decoding brand DNA, building SEO architecture, and amplifying brand messages with ghost writing authoritative and original blog posts, to elevate successful businesses to be powerful brands. We also deliver quality brand promotional videos, custom-coded websites, email newsletters, LinkedIn and social media thought leadership profiles, and LinkedIn badges related content creation. Results: Some of the B2B companies that we served have scored 25% increase in clientele three years in a row and counting; most of our clients have obtained more right-fitting customers, increased business volume and revenues as well as their brands’ stature and influence in their fields. Joanne Tan, a global brand strategist, brand marketing consultant, branding expert, creative director at 10 Plus Brand, Inc., regularly shares tips and cutting edge information about brand building, DNA decoding, brand building, brand marketing, brand development & management, brand messaging, business and marketing strategies, go to market and product market fit analyses & tactics, market analyses, analytics, AI Experience Design, SEO, social media marketing, influencer marketing. 10 Plus Brand Inc. is a full-service, multi-media branding and brand-marketing agency. We are recognized both as the global champion as well as in specialty areas such as one of the best digital marketing, advertising, SEO agencies in the San Francisco Bay Area and nationally. It serves clients in all 50 states in the US, and throughout the world. 10 Plus Brand combines AI enabled digital content marketing with human intelligence to multiply a brand’s influence with repurposed articles, ghost writing, original content, advertising campaigns, blogging, website development, design, content, and SEO, brand promotion videos, photos, logos, brand look and feel, SEO, SEM, PPC, AI experience design, etc. Joanne led the agency’s evolution over the past 10 years from a photographic studio (“Poem And Art Studio”) into a video, content, website and visuals production company (“Joanne Tan Visual Branding, LLC”), which was later expanded and renamed as “10+ Visual Branding”, and now as a corporation - “10 Plus Brand, Inc.” that is fast growing as a full service branding, digital marketing, SEO, video production & advertising agency. 10 Plus Brand’s main ”flagship” website is https://www.10PlusBrand.com, that features samples of their various deliverables for small businesses, mid market, technology companies, funded entrepreneurship, or venture capital VC backed startups, non-profits, law firms, accounting firms, investment bankers, business consulting firms, post M&A companies needing rebranding or in private equity (PE) portfolios, and B2B and B2C companies. 10 Plus Brand also has a ”subsidiary” website that focuses on LinkedIn profiling only - https://www.10PlusProfile.com. 10 Plus Profile Teams develop individual brands, professional or business brands with LinkedIn profiles on both individual & company pages. They further revise bios, resumes for public & private board members, C-suites members, executive coaches & business consultants, commercial insurance brokers, attorneys, CPAs, and other B2B service providers & professionals. Joanne Tan applies her proprietary multidisciplinary process, and many skills, talents, & backgrounds: (1) a law degree that trained her with both analytical skills & the ability to outline vast amount of ...Copyrighted, All rights reserved. Economics Leadership Management & Leadership Marketing Marketing & Sales Personal Development Personal Success
Episodes
  • Celebrate Here and Now!_"SoS" - Sip of Solace: 1-minute thought leadership tips from Joanne Z. Tan_Season 2, Episode 71

    Celebrate Here and Now!_"SoS" - Sip of Solace: 1-minute thought leadership tips from Joanne Z. Tan_Season 2, Episode 71
    Sep 3 2025
    As Joanne Z. Tan emphasizes, celebration is a leadership skill, a mental discipline, and a path to success. By learning to direct your focus toward the uplifting, you gain control over your state of happiness and empower those around you. Happiness is not a reaction, it’s a choice. Celebration is your daily practice for resilience, connection, and leadership impact.

    When do we need celebration the most? Paradoxically, in the darkest moments. True leaders and professionals can redirect attention from despair toward something—anything—worth honoring.

    Why Celebrate the Everyday

    Celebration doesn’t require birthdays or milestones. Every step along your journey matters. By celebrating daily, you train your mind to live here and now—content, fulfilled, and grounded, even in turbulent environments.

    The Leadership Edge in Celebration

    In times of economic uncertainty and political divide, leaders have a unique role:

    • Celebrate small wins—yours and your team’s.

    • Foster trust, camaraderie, and belonging.

    • Anchor your people while inspiring them forward.

    To dig deeper and get more insights, subscribe to our Newsletter

    Stay tuned for my next one-minute “Sip of Solace - Thought Leadership Coaching Tips”.

    - To read it as a half-min blog (coming soon)

    - To watch it as a 1-minute video (coming soon)

    - To read the FULL 3-min article (coming soon)

    - to watch the FULL 5-min video (coming soon)

    ©Joanne Z. Tan all rights reserved.

    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!

    - To stay in the loop, subscribe to our Newsletter

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    #theSecondRenaissance

    #2ndRenaissance

    #thoughtleadershipcoaching

    #SipofSolace
    Show More Show Less
    2 mins
  • Buckle Your Seatbelt (with a brand audit)!_Joanne Z. Tan_Episode 70, Season 2

    Buckle Your Seatbelt (with a brand audit)!_Joanne Z. Tan_Episode 70, Season 2
    Aug 29 2025
    This episode explores why a brand audit is the smartest way to ensure your anchor holds and your sails are ready—so you don’t just drift with the crowd, but chart your own course. Our world is shifting fast—what worked in calm waters won’t hold in turbulence.

    Leaders and organizations alike need to check their anchors (values, beliefs, purpose) and trim their sails (strategies, plans, adaptability). A solid anchor keeps you steady; well-set sails let you harness the winds of AI, economics, and change to reach your true destination.

    Bon voyage.

    To dig more, subscribe to our Newsletter

    Stay tuned for my next one-minute “Sip of Solace - Thought Leadership Coaching Tips”.

    - To read it as a half-min blog (coming soon)

    - To watch it as a 1-minute video (coming soon)

    ©Joanne Z. Tan all rights reserved.

    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!

    - To stay in the loop, subscribe to our Newsletter

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    #theSecondRenaissance

    #2ndRenaissance

    #thoughtleadershipcoaching

    #SipofSolace
    Show More Show Less
    2 mins
  • Why even a genius got the naming wrong?_Joanne Z. Tan_Season 2, Episode 69

    Why even a genius got the naming wrong?_Joanne Z. Tan_Season 2, Episode 69
    Aug 27 2025
    Even the most brilliant minds stumble on one of the most common mistakes in naming. For 15 years, Joanne Z. Tan has witnessed this pattern while helping leaders and companies with corporate identity, renaming, branding, and rebranding. Create business names that are both "user-friendly and owner-proprietary", said Joanne Z. Tan.

    - To read it as a 3-min blog

    - To watch it as a 6-minute video

    Think about it:

    • What’s Amazon got to do with the river? Nothing.

    • What’s Apple got to do with the fruit? Nothing.

    • What’s Axion got to do with house cleaning products? Nothing.

    That’s exactly the point. A strong business name doesn’t have to describe the product or service—it needs to be short, crisp (2–3 syllables), easy to remember, and owner-proprietary. Names like Apple, Nvidia, or Google work because they’re simple and open for the brand to define.

    Done right, naming gives you control of your own story without letting others reframe it. Done wrong, it can box you in for years, and make you lose control of its ownership.

    How do you get it right? That’s a deep, tailored process. Joanne Z. Tan, with nearly two decades of experience in brand identity and corporate naming, unpacks these ideas further in her upcoming book Brand Building and Thought Leadership Coaching in the AI Age.

    👉 Get a sneak preview by subscribing to the newsletter: 10 Plus Brand Newsletter

    Is it time to reinvent, rename, rebrand your organization?

    If you need an initial consultation, please use the contact form on 10PlusBrand.com

    ©Joanne Z. Tan all rights reserved.

    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS!

    - To stay in the loop, subscribe to our Newsletter

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    #theSecondRenaissance

    #2ndRenaissance

    #thoughtleadershipcoaching

    #SipofSolace
    Show More Show Less
    6 mins
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