The Third Decision

We all know what a wonderful experience it is to carry an entrepreneurial idea to fruition; it’s what gets us up every morning. But if we’re not careful, it can also be a curse. Our single-minded focus on that new idea or that next opportunity can cause us to forget about the other important aspects of our lives. Some entrepreneurs are happy to live life only for the business, but many of us will one day look around and realize what we’ve been missing out on during our pursuit of success.

In The Third Decision: The Intentional Entrepreneur, the second book in Randy H. Nelson’s bestselling Decision Series for Entrepreneurs®, Randy explores the concept of “entrepreneurial addiction” and how entrepreneurs can become more intentional about their everyday and future decisions. Being an intentional entrepreneur requires you to think ahead, asking yourself some tough questions about what you might, in the future, regret about today. The Third Decision will help you conduct a clear-eyed examination not just of what you’re doing now and why, but also how you might feel when you look back on it someday in the future. Are you content with how you’re living, or aren’t you? Will you work to control your addiction and make room for a fuller and more satisfying life or is this the life you would choose first, last, and always? By the end of the book, you will have developed a list of non-negotiables to govern your decisions: things you simply won’t compromise on, regardless of what your growing entrepreneurial business venture demands of you. Nonnegotiables—one of the critical success factors in building a regret-free life beyond business!

What decisions do you need to make to live a regret-free entrepreneurial life?