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The Little Book of Common Sense Investing

The Only Way to Guarantee Your Fair Share of Stock Market Returns, 10th Anniversary Edition
Narrated by: L. J. Ganser
Length: 5 hrs and 50 mins
4.5 out of 5 stars (177 ratings)

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Publisher's Summary

The best-selling investing "bible" offers new information, new insights, and new perspectives 

The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500. 

While the stock market has tumbled and then soared since the first edition of The Little Book of Common Sense Investing was published in April 2007, Bogle's investment principles have endured and served investors well. This tenth anniversary edition includes updated data and new information but maintains the same long-term perspective as in its predecessor. Bogle has also added two new chapters designed to provide further guidance to investors: one on asset allocation, the other on retirement investing. 

A portfolio focused on index funds is the only investment that effectively guarantees your fair share of stock market returns. This strategy is favored by Warren Buffett, who said this about Bogle: "For decades, Jack has urged investors to invest in ultra-low-cost index funds.... Today, however, he has the satisfaction of knowing that he helped millions of investors realize far better returns on their savings than they otherwise would have earned. He is a hero to them and to me." 

Bogle shows you how to make index investing work for you and help you achieve your financial goals and finds support from some of the world's best financial minds: not only Warren Buffett but Benjamin Graham, Paul Samuelson, Burton Malkiel, Yale's David Swensen, Cliff Asness of AQR, and many others. 

This new edition of The Little Book of Common Sense Investing offers you the same solid strategy as its predecessor for building your financial future. 

  • Build a broadly diversified, low-cost portfolio without the risks of individual stocks, manager selection, or sector rotation. 
  • Forget the fads and marketing hype, and focus on what works in the real world. 
  • Understand that stock returns are generated by three sources (dividend yield, earnings growth, and change in market valuation) in order to establish rational expectations for stock returns over the coming decade. 
  • Recognize that in the long run, business reality trumps market expectations. 
  • Learn how to harness the magic of compounding returns while avoiding the tyranny of compounding costs. 

While index investing allows you to sit back and let the market do the work for you, too many investors trade frantically, turning a winner's game into a loser's game. The Little Book of Common Sense Investing is a solid guidebook to your financial future.

©2017 John C. Bogle (P)2017 Audible, Inc.

What listeners say about The Little Book of Common Sense Investing

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    5 out of 5 stars

Best book on stock market investing

This audiobook has changed my perspective in life and investment. Calculate fees is dollars and not in percent. Simple and Good plan is best plan. The more manager involved, the more risk and complexity. I can see myself getting maximum gain with minimum risk on long term. Thanks

3 people found this helpful

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Little book with one simple message

The whole book can be summarised in one sentence: “invest in low cost Index Funds”.

2 people found this helpful

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Nice book

not for beginners u better have some knowledge of stocks and investment expressions before listening still a very good book

1 person found this helpful

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Excellent book on investing!!!!

This book has shown how simple and efficient is to invest in low cost index funds.

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Must read for all investors

Boggle opens up with why low cost Index Funds are the best investment vehicle for investors.

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Full of value

Great book for those interested in investing for the long term and want a simple way of doing it

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Great listen - gets repetitive

if I hear the term "index funds" once more I think I'll lose my mind. Great listen and definitely some great takeaways nonetheless! I feel the book could have been summed up in about 1/3 of the time though.

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Truly deserving of its title, perfectly sensible

One of the greatest financial minds of our time gives an incredible insight into the financial sector and how to survive a chaotic market throughout life

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First book to grab if you just heard stock market.

This is my first ever audible, the time i spent totally worth it. If you just into stock market and investing this is the first book to get your hands on.

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awesome book

good book the writer explains the ever confusing stock market in very simple terms. only with the book was longer

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  • Anonymous User
  • 20-02-2018

Indexing trumps all

Story: Basically 5 hours of being told that a low cost, low turnover index fund that tracks the S&P 500 is your best bet for long term investment success. Performance: Reading books on investing is always super dry. This guy does as good a job as one can to keep you awake.

43 people found this helpful

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  • Mumu
  • 06-09-2018

1 piece of advice repeated for 7 hours straight

The book should be more accurately titled "only buy traditional index funds". the Author only teaches one lesson in the entire book and spends the rest of it explaining why he is correct. there are many approaches to financial success however the author leaves no room for doubt, and does not consider any other method to be valuable in any circumstance. this was ultimately a very long book with very little lean content. you learn everything you need to know in the first two chapters everything else is a colossal waste of time.

60 people found this helpful

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  • Matt
  • 31-01-2019

One star for every point this 5 hour book makes.

Great point but he makes it over and over, at least 200 times in the 5 hours. Buy S&P500, simple funds, not managed. Now you don't need to buy the book.

34 people found this helpful

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  • Anonymous User
  • 21-09-2018

Really good info but pretty repetitive.

Bogle makes a very convincing argument on how to invest: via index funds. He spends most of the book explaining why it is the best option. Unless your are very skeptical, you don't need all the extra chapters going in depth. Even if you are skeptical, a lot of it is repition. I still highly recommend the book for the info.

13 people found this helpful

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  • Eric
  • 21-03-2018

Timeshare Presentation for Vanguard Index Funds

Would you recommend this book to a friend? Why or why not?

No. This book can be summed up in one sentence, any normal person wanting to invest should do it in a vanguard S&P 500 Index fund.

What was most disappointing about John C. Bogle’s story?

This was written by the person who founded Vanguard group. The entire point of the book is to get people to buy his index funds. Its like reading a timeshare presentation.

Who would you have cast as narrator instead of L. J. Ganser?

Sounded like a shady salesmen, but I think that is more fault of the writing.

Who do you think would benefit most from listening to The Little Book of Common Sense Investing?

Those who want to invest for the very long term with little effort as possible. Not a book for those looking to understand stock trading.

Any additional comments?

This book is full of a bias view on Vanguard index funds. Its a timeshare presentation. Now I do agree index funds are great. I will put some of my portfolio into S&P 500 index fund. But I am also planning to get into stock trading. I do plan to put effort into it. This book assumes anyone outside of finance doesnt want to put in any effort into stock trading...nor should they. "Dont take my word for it!" Half the book is this statement followed by some story by some known investor celebrity. To sell the author's company index fund...of course.

27 people found this helpful

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  • bryan
  • 15-01-2018

Great book for anyone interested in investing

Everything in the book is great and with my research on investing beforehand this book confirmed my suspicions. Audible where is the PDF!?!? I’ll be buying a copy as a gift for a few people.

9 people found this helpful

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  • T. Skinner
  • 04-02-2018

Changing my Ways + you can access the pdf

Where does The Little Book of Common Sense Investing rank among all the audiobooks you’ve listened to so far?

Dec 2017 I had meeting with my investment advisor, my wife and I left the meeting and we both conferred (on the car ride home) that he seemed not his usual confident self. In the meeting he was presenting new fund family and investment company. There was some talk of DOL changes to advice regulations. All these factors immediate caused warning alarms in our common sense. Not that we thought he was bad, but made us put the brakes on moving ahead with any of his suggestions immediately. That's when I started asking others and reading and linking to books and authors. John C Bogle investment philosophy rings truest to my gut feeling. I selected this book because it is the Anniversary edition and figured it had the most info as it pertains to updated examples-2017economics-recent political climate. I am glad I have have found this book.Keep a notebook handy. There are a lot of references to other authors that you may want to read. I am going to pour through several other books but I suspect that there's going to be changes made in my investment philosophy. I appreciate John Bogle's life work that it has "waken" this blue collar worker to the reality that.... Arithmetic is the first of the sciences and the mother of safety and that costs makes the difference between investment success and failure.

Any additional comments?

From inside your Audible's Library page (I am on pc-not a mobile app) look in the Title column - You will see a hyper-link with the title of the book, look just below the title for "PDF", click on that link and it will open up the accompanying .pdf referred throughout the book.

7 people found this helpful

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    4 out of 5 stars
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  • Vikram Rajashekara
  • 22-10-2019

Deeper dive on index funds

Good overall narration of index fund and how a investor needs to maintain disciple while investing

1 person found this helpful

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  • Adam J Walker
  • 25-06-2019

Just invest in the index fund

It's 6 hours worth of just invest in an index fund, which is great advice. Google the chapter summaries and that is all you need to read.

1 person found this helpful

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  • Hjortur
  • 26-12-2017

Where is the PDF file?

What disappointed you about The Little Book of Common Sense Investing?

I was excited to read this updated version with new numbers, but the PDF file is missing. Not the Authors problem, he is excellent. Bad quality at Audible :-(

What was one of the most memorable moments of The Little Book of Common Sense Investing?

Half way through, will complete it when I get the PDF.

4 people found this helpful

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  • MR TP HENSBY
  • 03-11-2018

Good book - but where is the pdf?

This interesting book on the principles of passive investment is let down by the frequent references, in the audio narration, to an accompanying pdf which is not provided anywhere. I have emailed audible about this but only received an automated reply. Where is it?

21 people found this helpful

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  • MB
  • 21-06-2018

Nothing new

For someone who has significant experience in the financial markets, this book offers no new insights. It does reinforce or reminds of some key truths about investing though. The book is also aimed at an American investor and some of the tenets praised by the author are not that relevant for someone living in a different part of the world. The book should be a must read for someone who is just making their first steps in the markets though.

7 people found this helpful

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  • Mat Brunt
  • 20-01-2020

Highly biased and could be 30 seconds long

This book can be summed up in a single phrase - "buy index funds". Instead it is 5 hours of repeating the same opinion over and over again. My favourite phrase of the book was "if the data shows that index funds aren't better, the data is wrong". So the author essentially believes they are right and everyone else is wrong, regardless of what evidence shows. (note I have no prior belief whether index funds are better or not, I simply struggle with such fanatical bias).

4 people found this helpful

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  • Peter Adeleye
  • 15-05-2020

So much useful concepts

The narrator was great. made an already wonderful book worth it. I would have never read this. Thanks to audible

2 people found this helpful

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  • Amazon Customer
  • 26-02-2020

Great value for money

I have thoroughly enjoyed this charming, convincing, comprehensive and clutter-free little book of investing.

2 people found this helpful

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  • yuri
  • 22-01-2020

Simple

Explain the difference ways to invest in a simple way and with a easy approach.

2 people found this helpful

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  • Mr. H.
  • 26-09-2019

a great book for the layman investor

This book is a great synostosis about the principles of investing. However I would suggest to read the richest man in Babylon followed by the intelligent investor before reading this book. You will get a lot more from the principles outlined.

2 people found this helpful

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  • M. Watters
  • 06-05-2020

A must listen/read before you invest a penny

Excellent listen, I wish I had of listened to this 45 days before opening a stocks & shares ISA with Hargreaves & Lansdown and sinking £12k into individual stocks and shares. This book offers the solution I was looking for which is indexing and the simplicity that goes along with it. I run my own business and I just dont have the time to research individual stocks so indexing is better suited to my needs, this book pointed that out with a big stick and I am now taking the indexing route with a Vanguard stocks and shares ISA. Thank you John G. Bogle.

1 person found this helpful

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  • Amazon Customer
  • 09-02-2020

pdf file was not available

great book but pdf was not available. so it was difficult to refer to certain aspects of the audiobook

1 person found this helpful

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  • Elimaes12
  • 20-03-2019

Great insights in how the investment world works.

Loved this book, great introduction into the complex world of investing. Offers some simple, but common sense rules to investing, strengthened by examples of the past.

1 person found this helpful