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Publisher's Summary

Here's how you can increase and sustain organic revenue and profit growth...whether you're running an entire company or in your first management job. 

Over seven recent years, Procter & Gamble tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How? A. G. Lafley and his leadership team integrated innovation into everything P&G did and created new customers and new markets. 

Through eye-opening stories, A. G. Lafley and Ram Charan show how P&G and companies such as Honeywell, Nokia, Lego, GE, HP, and DuPont became game-changers. Their inspiring lessons can help you learn how to:

  • Make consumers and customers the boss, not the CEO or the management team 
  • Innovate to grow a mature business 
  • Develop higher growth and higher margin businesses 
  • Create new customers and new markets 
  • Revitalize a business model 
  • Reach outside your own business and tap into the abundant brainpower and creativity of the world 
  • Integrate innovation into the mainstream of your managerial decision making 
  • Manage risk 
  • Become a leader of innovation 

We live in a world of unprecedented change, increasing global competitiveness, and the very real threat of commoditization. Innovation in this world is the best way to win - arguably the only way to really win. Innovation is not a separate, discrete activity but the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis.

This is a game-changing book that helps you redefine your leadership and improve your management game.

©2008 A. G. Lafley and Ram Charan (P)2008 Random House, Inc.

Critic Reviews

"A. G. Lafley has made Procter & Gamble great again." (The Economist)

"Of all the firms on the 2007 ranking of the World's Most Innovative Companies, few are more closely associated with today's innovation zeitgeist than...Procter & famous for its open approach to innovation." (BusinessWeek)

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  • Anonymous User
  • 01-08-2021

Good Learning, need of the hour to be customer centric

I enjoyed this book which I bought as I wanted to learn more about Innovation and ended up loving it though it took me 3 years to complete.

Thank you AG And Ram, learnt a lot from your way of thinking and how you approached things at PnG, applying the same to Digital Banking!

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