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  • The End of Marketing

  • Humanizing Your Brand in the Age of Social Media and AI
  • By: Carlos Gil
  • Narrated by: Carlos Gil
  • Length: 6 hrs and 37 mins
  • 4.5 out of 5 stars (6 ratings)

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The End of Marketing

By: Carlos Gil
Narrated by: Carlos Gil
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Publisher's Summary

Social networks are the new norm, and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola, and Walmart combined, traditional marketing as we know it is dead.

The End of Marketing revolutionizes the way brands, agencies, and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this audiobook will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators, and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.

The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put "social" back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling, and consumers don't want to be sold to, they want to be engaged.

©2020 Carlos Gil (P)2020 Carlos Gil

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Great view on modern marketing

I was not deeply in love with this book’s contents, however it was well composed and important. I feel it could be summarised in less than an hour.

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People buy from people.

This book is a powerful reminder that despite all the advances in technology in social media old skool still works.

Carlos used his story telling to great effect to demonstrate what works today and to give a glimpse of the future of social media.

a great book for anyone trying to improve the social part of their social media strategy.

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