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Publisher's Summary

Social networks are the new norm, and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola, and Walmart combined, traditional marketing as we know it is dead.

The End of Marketing revolutionizes the way brands, agencies, and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this audiobook will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators, and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.

The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put "social" back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling, and consumers don't want to be sold to, they want to be engaged.

©2020 Carlos Gil (P)2020 Carlos Gil

What listeners say about The End of Marketing

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People buy from people.

This book is a powerful reminder that despite all the advances in technology in social media old skool still works. Carlos used his story telling to great effect to demonstrate what works today and to give a glimpse of the future of social media. a great book for anyone trying to improve the social part of their social media strategy.

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  • carefulshopper
  • 18-12-2020

thorough reflection of challenges and choices

I have listened several times. Carlock shares his thoughts and offers approaches to handling situations. Quality primer

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  • brandy ugent
  • 13-09-2020

Excellent Guide to Transformative Marketing

Very insightful and excellent takeaways to apply to our marketing efforts. I will recommend the book to my team and colleagues.

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  • Daniel Buckle
  • 23-08-2020

Fantastic! Any business owner should read/listen

I have followed Carlos for a while and tried to read other marketing books. Listening to this on Audible was great. Insight, future planning my business - Thank You Carlos.

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  • Benny Salas
  • 08-01-2020

EVERYONE SHOULD READ IT!

Carlos is ahead of the game when it comes to marketing insight. I’ve followed, watched and now heard his timely insight on how the marketing has changed. I recommend this book to anyone, regardless of what industry you are in or title you have.

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  • Anonymous User
  • 23-12-2019

Fun and engaging listen

I first heard Carlos speak at a communications conference and knew I had to read his book when it came out. I was not disappointed. While themed around social media, the lessons and insights of this book are relevant to anyone working in marketing, social media or internal communications roles.

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  • Keegan L.
  • 11-11-2019

Next Level Marketing Approach

Carlos has out together a very real approach to marketing. it's one centered in giving value while trying and experimenting to find success. The marketing game changes quickly and frequently. Carlos is giving you the formula to stay relevant, build a community and thrive in a highly competitive space. If you are looking for a new approach for your marketing strategy, Carlos will show you the way if you just pick up this book and give it your undivided attention.

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  • Salsa
  • 15-12-2019

Insightful and informative!

Really enjoyed listening to this book. Carlos not only shares his knowledge and understanding of this topic but also the whys and how's to navigate through the modern-day marketing minefield. I already know that this will be one of those books that I listen to repeatedly and learn something new each time. Thank you Carlos, I understand the landscape much better now.

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  • Dalia Courridge
  • 27-10-2019

An excellent book about future of marketing

Carlos talks about current state of marketing and explains why it’s the end of marketing as we know it. It’s great for someone who is new to marketing or needs a refresher. I’m a well seasoned marketeer and I still enjoyed his insights and agree with point of view. Well written and narrated too!

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