The 1% Rule

Practical, psychological methods to turn your thoughts into reality, instead of endless avoidance and laziness. Transform from struggling with getting off your butt, to a machine of productivity and self-discipline. Create an action bias in your life - starting now. This audiobook tells you how to break inertia, overthinking, paralysis, sloth, and insecurity. Take Action Like Your Life Depends on It deconstructs the psychology of laziness and why tomorrow always sounds like a better idea.

Our attention has never been as overwhelmed or in demand as it is today; we've never been so busy while accomplishing so little, and we've grown uncomfortable with boredom and a lack of stimulation and distraction. In Hyperfocus, Chris Bailey - described by TED.com as 'the most productive man you could ever hope to meet' - provides profound insights into how we can best manage our attention. He reveals how the brain switches between two mental modes - hyperfocus, our deep concentration mode, and scatterfocus, our creative, reflective mode - and how the surest path to being our most creative and efficient selves at work is to combine them both. 

Random House presents the audiobook edition of Atomic Habits by James Clear, read by the author. A revolutionary system to get 1 percent better every day. People think when you want to change your life, you need to think big. But world-renowned habits expert James Clear has discovered another way. He knows that real change comes from the compound effect of hundreds of small decisions - doing two push-ups a day, waking up five minutes early or holding a single short phone call. He calls them atomic habits. 

Making a permanent change often feels outright impossible. Making one attempt after another, you fail and continue to fail, and it seems there's no way to make the change stick for longer than a couple of weeks. Perhaps… except some people somehow manage to stick to their resolutions in the long term and their lives do get better - permanently. What makes the difference between those superheroes and “mere mortals”? More importantly, can the “mortals” acquire those superpowers, or should they accept that they'll never be able to permanently change their lives?

When Dave Asprey started his Bulletproof Radio podcast more than five years ago, he sought out thought leaders and influencers in an array of disciplines, from biochemists to business titans to mediation masters. These folks were some of the top performing humans in the world, people who had changed their areas of study or even pioneered entirely new fields. Dave wanted to know: What did they have in common? What mattered most to them? What makes them so successful at what they do - and what makes them happiest?

The life you want comes from the way you think - you need to learn how to think intentionally. The Art of Intentional Thinking is a guide on transformation. This audiobook takes a deep look into how people tend to think and how exactly they should subtly reframe their thoughts to feel confident, powerful, happy, and in charge of their own life.   

Finish What You Start is a unique deep dive into the psychology and science of accomplishment, productivity, and getting things done. It takes a thorough look at why we are sometimes stuck and gives detailed, step-by-step solutions you can start using today. Every phase of finishing and following through is covered, and even productivity pros will be able to learn something new. Above all else, this is a guide to better understanding your brain and instincts for optimal results. 

Tempted to give up? Here's how to keep going. If you browse through the interviews with some of the most successful people on Earth, you'll find one common piece of advice shared by virtually all of them: They never give up on their big goals. Research shows that grit is a better predictor for success than any other factor. The ability to keep going despite setbacks is more important than your IQ, character, or external factors like your upbringing or surroundings.

Do you make goals yet get discouraged when your plans don't work? We all know those people who seemingly were born to succeed. Fitness, health, business - they achieve all their goals. You want that success and know you can get it... but how?

In The Culture Code, Daniel Coyle, New York Times best-selling author of The Talent Code, goes inside some of the most effective organisations in the world and reveals their secrets. He not only explains what makes such groups tick but also identifies the key factors that can generate team cohesion in any walk of life. He examines the verbal and physical cues that bring people together. He determines specific strategies that encourage collaboration and build trust. 

If you're relying on willpower alone to help you lose weight, improve your relationships or achieve more at work, you're doomed to fail. The environment around us is far too powerful, stimulating, addicting and stressful to overcome it through sheer determination. Willpower, grit, being positive - basically, all the tools you've been told are the keys to creating lasting change in your life - are insufficient in this high-paced, information-overloaded world we live in.

It Doesn’t Have to Be Crazy at Work is a direct successor to Rework, the instant best seller that showed listeners a new path to working effectively. Now Fried and Heinemeier Hansson have returned with a new strategy for the ideal company culture - what they call 'the calm company'. It is a direct attack on the chaos, anxiety and stress that plague millions of workplaces and billions of people working their day jobs. Working to breaking point with long hours, excessive business, and a lack of sleep have become a badge of honour for many people these days, when it should be a mark of stupidity. 

Your best intentions are not enough. Learn how to scientifically engineer a disciplined existence, become relentless, and never give up. Whatever you want in your life, self-discipline is the missing piece. Goals will remain dreams if you make the mistake of relying on motivation and your best drawn plans. The Science of Self-Discipline is a deep look into what allows us to resist our worst impulses and simply execute, achieve, produce, and focus. Every principle is scientifically-driven and dissected to as be actionable and helpful as possible. You'll learn how top performers consistently exercise self-discipline, as well as what drives us on an instinctual, psychological level to act.

Renowned media scholar Sherry Turkle investigates how a flight from conversation undermines our relationships, creativity, and productivity - and why reclaiming face-to-face conversation can help us regain lost ground.

Today's consumers prefer the advantages of access over the hassles of ownership. It's not just Internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out - from your accounting to your entire IT architecture.