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Brandwidth® Big Ideas on Small Business Marketing

By: Dean Millson & Sam McEwin
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  • Summary

  • Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between.
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Episodes
  • The Marketing AI Episode

    The Marketing AI Episode
    Feb 22 2024
    In this episode of the Brandwidth podcast, Sam McEwin and Dean Millson discuss the topic of AI (Artificial Intelligence) and its potential impact on branding and marketing. They approach the topic with curiosity and explore how AI can be used as a creative partner and a new creative medium. They emphasise the importance of asking...
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    42 mins
  • Should small brands even brand and if so, how?

    Should small brands even brand and if so, how?
    Feb 1 2024
    Sam McEwin and Dean Millson discuss the importance of branding for small businesses. They explain that branding is not just for big companies, but can also be beneficial for small brands. They outline a methodology that they use to help small businesses grow and succeed. They emphasize the importance of balancing activities that drive initial...
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    51 mins
  • The Most Effective Types of Distinctive Assets

    The Most Effective Types of Distinctive Assets
    Dec 7 2023
    Sam McEwin and Dean Millson are the hosts of the Brandwidth podcast. They are marketing and branding experts who bring their knowledge and insights to the show. Summary: Sam and Dean discuss the power of visual assets in marketing and branding. They reference a chart from Ipsos that ranks different visual assets based on their...
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    39 mins
Art Leadership Marketing Economics
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