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Brandwidth® Big Ideas on Small Business Marketing

Brandwidth® Big Ideas on Small Business Marketing

By: Dean Millson & Sam McEwin
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About this listen

 Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between. Art Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • What is Brand Health for Small & Medium Businesses?

    What is Brand Health for Small & Medium Businesses?
    Oct 27 2025
    Think brand health tracking is just for big brands with big budgets? Think again. In this episode of The Brandwidth Podcast, Sam and Dean dive into how small and medium-sized businesses can measure and improve brand health — without expensive tools or complex metrics. Here’s what you’ll learn:• What brand health really means (and why...
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    43 mins
  • Is The Medium The Message?

    Is The Medium The Message?
    Oct 13 2025
    Does where you advertise impact how your brand is perceived?Spoiler: It absolutely does. In this episode of The Brandwidth Podcast, Sam and Dean dive into the relationship between advertising medium and brand trust — unpacking how everything from Meta ads to TV spots shapes consumer perception. Here’s what they explore:• Digital vs traditional: Which mediums...
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    39 mins
  • Jaguar vs Mazda: The Story of Two Rebrands

    Jaguar vs Mazda: The Story of Two Rebrands
    Sep 29 2025
    What makes a rebrand actually work, and what happens when it tries too hard? In this episode of the Brandwidth podcast, Sam and Dean break down two big auto campaigns — Jaguar’s latest rebrand and Mazda’s iconic Zoom Zoom — to explore the do’s, don’ts, and deeper strategy behind brand reinvention. Here’s what they dig...
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    37 mins
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