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Brandwidth® Big Ideas on Small Business Marketing

Brandwidth® Big Ideas on Small Business Marketing

By: Dean Millson & Sam McEwin
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 Brandwidth is an ongoing conversation between a digital marketer and a brand strategist. A compact podcast discussing marketing today, trying to make sense of the good and the bad, and everything in between. Art Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • All About Marketing Orientation

    All About Marketing Orientation
    Jul 21 2025
    Ready to stop guessing what your customers want, and actually know? In this episode of Brandwidth, Sam and Dean get real about what it means to be truly market-oriented, and why it’s a game changer for your brand. They cover:• Market vs. product vs. competitor focus (and why it matters)• Breaking out of your own...
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    45 mins
  • Much Ado About Marketing Funnels

    Much Ado About Marketing Funnels
    Oct 21 2024
    What’s the deal with marketing funnels? We hear the term everywhere, but what actually is a marketing funnel? Does it have a place in a sophisticated marketing machine or should it be left to marketing bros and youtubers. Join Dean and Sam as they unpack, unravel, and dejargon the world of the marketing funnel and...
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    28 mins
  • Marketing Attribution is F@#*ed!

    Marketing Attribution is F@#*ed!
    Oct 1 2024
    Marketing attribution f@#*ed! In this Brandwidth® episode, Sam and Dean dive into one of the biggest challenges facing modern marketers—accurately measuring what’s driving results. From the flawed multi-touch models to the rise of walled gardens like Google and Facebook, it’s time to ask: Are we focusing on the wrong metrics? Or more to the point,...
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    42 mins
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