Episodes

  • The Marketing AI Episode

    The Marketing AI Episode
    Feb 22 2024
    In this episode of the Brandwidth podcast, Sam McEwin and Dean Millson discuss the topic of AI (Artificial Intelligence) and its potential impact on branding and marketing. They approach the topic with curiosity and explore how AI can be used as a creative partner and a new creative medium. They emphasise the importance of asking...
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    42 mins
  • Should small brands even brand and if so, how?

    Should small brands even brand and if so, how?
    Feb 1 2024
    Sam McEwin and Dean Millson discuss the importance of branding for small businesses. They explain that branding is not just for big companies, but can also be beneficial for small brands. They outline a methodology that they use to help small businesses grow and succeed. They emphasize the importance of balancing activities that drive initial...
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    51 mins
  • The Most Effective Types of Distinctive Assets

    The Most Effective Types of Distinctive Assets
    Dec 7 2023
    Sam McEwin and Dean Millson are the hosts of the Brandwidth podcast. They are marketing and branding experts who bring their knowledge and insights to the show. Summary: Sam and Dean discuss the power of visual assets in marketing and branding. They reference a chart from Ipsos that ranks different visual assets based on their...
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    39 mins
  • The Power of Ad Attention – Effectiveness Through Attention Time

    The Power of Ad Attention – Effectiveness Through Attention Time
    Nov 22 2023
    Sam McEwIn and Dean Millson discuss the importance of attention in advertising and the findings of Professor Karen Nelson Field’s research on attention. They explore the impact of attention on memory and brand recall, as well as the different channels that attract attention, such as television, catch-up TV, and mobile phones. The conversation highlights the...
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    48 mins
  • The Decline of Jingles in Advertising. A Lost Art Rediscovered?

    The Decline of Jingles in Advertising. A Lost Art Rediscovered?
    Nov 14 2023
    Summary: Dean and Sam discuss the decline of jingles in advertising and the reasons behind it. Reflecting on their favourite jingles from the past and the effectiveness of these catchy tunes in creating brand recall, they uncover why jingles have become less popular in recent years and why they may potentially be making a comeback....
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    42 mins
  • Employer Branding – Attracting and Retaining Talent in a Competitive Market

    Employer Branding – Attracting and Retaining Talent in a Competitive Market
    Nov 8 2023
    Summary: In this episode of “The Brandwidth Podcast,” Dean Millson and Sam McEwin discuss the importance of employer branding in today’s competitive job market. They explain that employer branding is not a separate brand from the company brand but a different expression of it. The key to successful employer branding is understanding the target audience,...
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    51 mins
  • Slip Slop Shame: The undoing of Australia’s longest running ad campaign

    Slip Slop Shame: The undoing of Australia’s longest running ad campaign
    Nov 1 2023
    Summary:Sam and Dean discuss the long-lasting and memorable Australian ad campaign, Cancer Councils “Slip Slop Slap.” They analyse the recent update to the campaign, which added two more actions, “Seek” and “Slide,” and discuss how it has affected the effectiveness of the original message. Emphasising the power of the rule of threes in branding, marketing,...
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    24 mins
  • How to Brand Guideline Like a Boss

    How to Brand Guideline Like a Boss
    Oct 24 2023
    In this episode of the Brandwidth podcast, Dean Millson discusses the importance of brand guidelines and how they can benefit businesses, explaining that brand guidelines are more than just visual standards and should encompass the vision, purpose, target audience, communication style, values, and visual identity of a brand.
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    43 mins