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Publisher's Summary

What does it really take to get productivity from people and, by doing so, maximum profits for your business?

With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, Dan S. Kennedy delivers the answer. In this new edition, Kennedy expands on his proven (if radical) strategies to get accountability, profitability, and productivity from employees.

In his traditional "No B.S." style, Kennedy kicks traditional leadership and management ideas squarely in the teeth with a realistic, straightforward assessment of the real relationship between business owners and their employees. Uncompromising strategies help managers gain iron-fisted control and get the results they demand. This take-no-prisoners advice liberates entrepreneurs to act in their best interests and insist on implementation of their objectives. And it leads to a cooperative, high-performance team when traditional textbook methods fail. 

Topics include learning how to hire profitable employees, taking home as much money as possible, making every employee's job a profit center, managing the powerful force of word of mouth, compressing the time between idea and action for maximum profits, and posing questions to individuals that force them to think and improve productivity.

©2014 Entrepreneur Media, Inc. (P)2019 Gildan Media

What listeners say about No B.S. Ruthless Management of People and Profits

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Worth it for the gold you'll find

There's no getting around this is a long listen, you need to commit to finishing it. You probably won't agree with everything Dan discusses or his opinions. But you will definitely take away enough nuggets of gold to dedicate the time required to listen. I found his No BS approach refreshing and cuts through most of the prevailing 'wisdom' in management theory (and practice!) in the corporate world I personally see most days.

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So good!

Simply brilliant. So much good content. Valuable information for business owners. Please please please make to rest of the NO B.S range into Audio. Thank you.

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  • Amazon Customer
  • 13-11-2019

More of a sales funnel

I like Dan Kennedy, the guy is brilliant. However if you are looking for actual management solutions this is not the book to obtain them from directly, He has many authors who speak and set you up to visit their sites to get more info on their services to help put in systems or other things you need to scale and operate your business. They offer free books that after reading turn out to be almost exactly word for word what they spoke about in the audio book. Well played Mr. Kennedy you figured how to get us to all to pay full price for a free funnel book that otherwise we'd just have to pay 2.99 shipping.

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  • David R.
  • 04-09-2019

Definitive.

This is the definitive book on the management of a small business. If you read nothing else, read this.

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  • Tony Bass
  • 13-04-2019

Finally - the truth is revealed!

A must read for any business owner who is trying to figure the awkward, sometimes confrontational and always time consuming activity called 'Employee Management".

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  • Joe
  • 01-01-2020

Tells it like it should be ...

As a fan of Dan Kennedy, I found this to be in line with all I respect about Him. They must was in for every business owner.

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  • Stephen
  • 11-08-2019

Every business owner should read this

Wow, the book delivered on the no BS, no holds barred, kick butt, take no prisoners part. I was hoping for a bit more optimism about staff. But it is what it is. I appreciated the truth. I have read and listened to a lot of books and most are hyped up rubbish or look at large businesses that have little relevance to smaller businesses. This guy on the other hand shows some humanity and humour. Not only that, I have verified much of what he talks about in my 17 years of starting and running two businesses. If you don't agree with this book or it doesn't help you in your decision making towards profit making, then you're from another planet.

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  • Dustin Ackart
  • 07-06-2019

Great real-talk about business and employees

As a business owner, sometimes you need to get the wake-up call and this is it. Great principles to think about in everyday business and working with employees. Not the sugar coated B.S. you get in other books.

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  • Jason Schermer
  • 25-05-2019

Good listening while doing yard work

I’ve read the book at least twice and several others. The audio book was a good refresher. I listened to it while working in the yard over several weekends. Definitely worth the listen.

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  • Steve J
  • 16-04-2019

No B.S!

Opened my eyes to the possibilities of what one can accomplish with a well-thought-out business strategy, where you don’t have to Polager eyes for doing the right stuff to make you successful.

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  • Kindle Customer
  • 11-04-2019

Managing for Profit

I used this to manage myself first. This empowered me to better manage others. One of Dan’s favorite principles from “Think and Grow Rich” is that if ACCURATE THINKING. That focus is transferred here. Read it. Apply it. (I encourage you to get a copy of the paperback too.)

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  • SONNY
  • 16-03-2019

Awesomeness!

very clear concise on business and things needed to improve. so good that I'm re listen to program to catch the many nuggets!

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  • Syed Wasti
  • 22-08-2020

A lot of rightwing political BS

I didn’t buy the book for his political and macroeconomic views but for people management techniques. He was doing a lot of rightwing BS in the early chapters about politics n economics something he clearly doesn’t understand. So couldn’t even finish the book.

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  • Cliente Amazon
  • 28-03-2020

amazing for success!

very nice! will make you do what it takes to make your business succeed. go ahead!

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  • Stussh
  • 23-01-2020

Brilliantly No BS

This is exactly what I needed to hear as it's an area I really struggle with. Will listen again multiple times with my notepad.

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