Dopamining explores why we keep disappearing down the dopa-mines instead of giving our focus to the things we keep saying we want for ourselves. For women who feel overwhelmed by the noise, bestselling author Samantha Wills examines the procrastination, perfectionism, imposter syndrome and self-sabotage that can keep us stuck, and what it takes to stop circling the life we want and actually start living it.

dopamining (verb): The restless act of seeking a spark through, but not limited to, scrolling, shopping, bingeing, hustling, refreshing, etc.
The dopaminer does this because it might be where the relief or meaning they are seeking lives.

Dopamining is a timely and culturally resonant exploration of modern obsession, overstimulation, and the endless pursuit of the next emotional hit from bestselling author Samantha Wills.

Part memoir, part cultural excavation, Dopamining examines how we became trapped in cycles of anticipation that keep us constantly moving yet rarely fulfilled. Set against a culture that rewards overstimulation and mistakes burnout for ambition, the book asks urgent questions about attention, identity, productivity, and what it means to feel truly alive in a hyperconnected world.

Rather than offering neat prescriptions or self-help solutions, Dopamining acts as a mirror - honest, intimate, and deeply relatable. Through personal reflection and sharp social commentary, Samantha maps the emotional terrain of modern life: the addictive pull of the scroll, the dopamine spikes of achievement and consumption, and the exhaustion that follows the chase.

With a voice that is self-aware, vulnerable and culturally astute, Dopamining speaks to an entire generation who feel simultaneously overstimulated and emotionally undernourished. It is for anyone who has ever felt stuck in the loop - high on the spark, exhausted by the pursuit, and quietly wondering why none of it feels like enough.