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Do Open
- Narrated by: Matt Addis
- Length: 1 hr and 49 mins
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Do Open
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Publisher's Summary
How do you grow your business when you don't have a marketing budget?
How do you stand out in a busy world?
And what if the answer is right in front of you?
'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.'
So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community.
Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:
Why giving is your secret to success
How to get people's attention when time is your biggest competitor
Why creating beats sharing
How a small team can win
Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.
Critic Reviews
'Don't be fooled by its pocket-sized appearance, this book is full of transformative tools from entrepreneur and founder of Howies and Hiut Denim, David Hieatt. Packs in some great advice for business-minded folk! ' Nathan @ngngdesign
'Big admirer of David Hieatt...Now he shares how a newsletter can have a great impact on your business. Couldn't agree more. Full of practical, helpful tips. ' Tina Roth Eisenberg
