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Publisher's Summary

Solving complex problems and selling their solutions is critical for personal and organizational success. For most of us, however, it doesn't come naturally and we haven't been taught how to do it well. Research shows a host of pitfalls trips us up when we try: We're quick to believe we understand a situation and jump to a flawed solution. We seek to confirm our hypotheses and ignore conflicting evidence. We view challenges incompletely through the frameworks we know instead of with a fresh pair of eyes. And when we communicate our recommendations, we forget our reasoning isn't obvious to our audience. 

How can we do it better?

In Cracked It!, seasoned strategy professors and consultants Bernard Garrette, Corey Phelps and Olivier Sibony present a rigorous and practical four-step approach to overcome these pitfalls. Building on tried-and-tested (but rarely revealed) methods of top strategy consultants, research in cognitive psychology, and the latest advances in design thinking, they provide a step-by-step process and toolkit that will help listeners tackle any challenging business problem. Using compelling stories and detailed case examples, the authors guide listeners through each step in the process: from how to state, structure and then solve problems to how to sell the solutions.

Written in an engaging style by a trio of experts with decades of experience researching, teaching and consulting on complex business problems, this book will be an indispensable manual for anyone interested in creating value by helping their organizations crack the problems that matter most.

©2018 Bernard Garette, Corey Phelps, Olivier Sibony (P)2019 Recorded Books

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  • Zsolt Viczián
  • 17-05-2020

Excellent book on problem solving

Lots of good case studies. The book is full of hands-on / practical frameworks that you can apply to all sort of problems. The audio version deals very well with figures and tables in the text - though it's handy to have a copy of the book in hand while listening.One of the better books I've read on the subject.

2 people found this helpful

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