"You’ll never amount to anything."

As a child, Peter J. Bissonnette heard these words and made it his mission to prove them wrong.

In Count on Me: My Life, Lessons, and Legacy as Former President of Shaw Communications, Peter shares his remarkable journey from humble beginnings to becoming one of Canada’s most respected business leaders.

From an English boarding school to military service, from seminary life to the fashion world of Vancouver, Peter’s path was anything but conventional. But it was in the high-stakes world of telecommunications where his relentless determination, sharp instincts, and unwavering faith propelled him to the top.

With candor and insight, Peter reflects on the leadership lessons that defined his career, the challenges he faced, and the pivotal moments that shaped his personal and professional life. From navigating complex boardroom deals to working alongside industry titans like JR Shaw and Ted Rogers, he offers a rare, insider’s look at the evolution of Canadian telecommunications.

But Count on Me is more than a corporate success story. It’s a testament to resilience, personal growth, and the power of perseverance. In this compelling memoir, Peter reminds us that our beginnings do not define our destiny and that with faith, grit, and a willingness to learn, anything is possible.