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Building Successful Partner Channels

Channel Development & Management in the Software Industry

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Building Successful Partner Channels

By: Hans Peter Bech, Jelena Galkina
Narrated by: Hans Peter Bech
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This book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well implement these programs for the recruitment and management of partners that will find, win, make, keep and grow happy customers on our behalf. Business Development & Entrepreneurship Forecasting & Strategic Planning International Management & Leadership Small Business
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