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Publisher's Summary

Book authorship - for personal promotion, to create powerful "lead generation magnets" for use in advertising, for securing favorable media attention and publicity, to promote a cause or philosophy, for fun or fame or fortune - is the most proven, most powerful activity a person can take!

Casting yourself in the role of a published author can foster authority, credibility, believability, and even celebrity like nothing else. Being introduced as a book author (not a salesman) and introducing yourself with a book (not a brochure) creates interest in place of resistance. The position of expert advisor is more easily commandeered by the book author than by anyone else. These are just a few of many good reasons to learn how to become a published author and how to use that status and your book to accomplish your particular goals - exactly the information roads traveled with you here by Adam Witty and Dan Kennedy. Together, they probably have more experience as published authors and with assisting entrepreneurs and business professionals in becoming published authors and promoting themselves, their businesses, or their causes with books than anyone else on the planet!

©2013 Adam Witty and Dan Kennedy (P)2014 Adam Witty and Dan Kennedy

What members say

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  • Dale Roberts
  • 24-05-2016

Great Book

Excellent content. The narrator team need to go back through and pull the outtakes (about 4-5). Otherwise, a near perfect audiobook.

2 of 2 people found this review helpful

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  • Paul Newton
  • 30-01-2016

Must read, brilliant marketing strategy that really works!

This book is packed with ideas. The content is so good it's overwhelming. If you're a professional or expert looking for the perfect clients, your answer is right here. But don't feel you've got it because you're inspired with a great idea. Pick one or two strategies and apply them with your book. Profits that blow your mind are the outcome.

1 of 1 people found this review helpful

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  • Gabriel G.
  • 26-12-2014

love it.

Great content that will help me in my journey, not only for books but business in general.

2 of 3 people found this review helpful

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  • Joseph Soares
  • 07-08-2018

Fantastic

Dan Kennedy is a marketing genius. His contribution to this book makes it extraordinary. recommended reading for any entrepreneur.

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  • Mark Bowser
  • 09-04-2018

Must reading for every business author

This book is must reading for every writer of business books. In fact, it is must reading for every business person. Built your business with your own book.

Mark Bowser
Author of “Sales Success” with Zig Ziglar

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  • Sergii
  • 13-11-2017

Comprehensive

I like that authors offer many ideas and suggestions on how to market a book and use the book to develop business. Nicely done.

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  • Jen Brannstrom
  • 04-07-2017

good, but lacking direct instructions

it sold me on the idea of publishing. but provided no way to get started or advice on structure, advised content or sequence.

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  • Mr Drew
  • 12-05-2016

Now go write your book!

An excellent book on 'Why you should write a book to grow your business... and how to make it work for you.' I've just listened for the second time and I'm doing two things: first, I'm starting my book today; second, I'm listening again from the beginning and taking notes. Get it.