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An Audience of One

By: Srinivas Rao, Robin Dellabough
Narrated by: Srinivas Rao
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Publisher's Summary

The creator of the Unmistakable Creative podcast makes a counterintuitive argument: By focusing your creative work on pleasing yourself, you can increase your productivity, happiness, and (eventually, paradoxically) the size of your audience.

Creating for your own pleasure - whether you're writing a novel, composing songs, or painting a landscape - can seem pointless. It's tempting to focus on pursuing money and fame rather than the process itself. But as Srini Rao warns, creating then turns into a chore that can harm your self-esteem and suck the pleasure out of life rather than being a source of joy.

Rao, host of the podcast The Unmistakable Creative, argues that we should counter this thinking by intentionally creating art for ourselves alone - an audience of one. In this book he shares the fascinating true stories of creatives who took this path, along with actionable tips and the research of creativity experts. You'll learn, for example:

  • How Oprah's intentional focus on her own work rather than the opinions of everyone else catapulted her into one of the most popular talk shows of all time.
  • How being process-driven not only can help you produce more work but can make you happier outside of your creative time.
  • How to put together a creative "team of rivals" whose feedback can help you hone your craft and filter out useless feedback.

By playing to an audience of one, we can find more happiness, increased productivity, and a greater sense of community. 

©2018 Srinivas Rao (P)2018 Penguin Audio

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Must read for creatives who've lost the spark!

I really enjoyed this book - I read a lot of non-fiction and this was definitely one of my favourite reads of 2019!

It's an honest, intelligent, sincere, heart-felt and practical look at how we lose focus on what matters in our creative pursuits and how we can access inspiration and flow again.

I would especially recommend this to anyone who struggles with feelings of overwhelm, comparison or thinking there's too many people doing what you do and you don't want to contribute to the noise.

This book has given me the gentle nudge I needed to remember how it felt to create when I was a child and I had nothing to gain or prove! I just did it because I wanted to.

Service to the world is important but I think often the greatest way we sabotage our efforts is by creating for the wrong reasons and losing our personal connection to the fun, joy and magic of what we do along the way.

This book is a power-punch reminder that your best art happens when you're present in the process and doing it because YOU want to!

Big thanks to the author. Your work has inspires me to get to work on my craft.

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