Yelena Barbosa
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Yelena Barbosa

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Yelena Barbosa is a food and beverage scientist, innovation leader, and co-author of Beyond the Lab Coats. With extensive experience in product development and R&D leadership, she has helped guide teams that turn ideas into launch-ready foods and beverages for well-known brands. Throughout her career, Yelena has navigated the realities of corporate life while raising a family, supporting José’s entrepreneurial experiments, and ultimately stepping into her own voice as a scientist, leader, and storyteller. Her perspective in Beyond the Lab Coats brings balance, nuance, and heart to the highs and lows of building a career in an industry that is both technical and deeply human. Together with José, Yelena co-founded Endless Thesis Holdings and Balterra, a company focused on clear, science-driven wellness and honest conversations about how products—and careers—are truly made. She is passionate about mentoring students and early-career professionals, especially those who may not see themselves represented in traditional leadership roles. Outside of work, Yelena can be found spending time with her children, experimenting in the kitchen, and dreaming up the next chapter of their shared story.
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