Traci McCausland
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Traci McCausland

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Traci McCausland is the founder of Follow Your Strengths® and provides training and keynote speaking on leadership, employee engagement, and strengths-based development. She helps organizations develop leaders, build better teams, and create great places to work. Since becoming a Gallup-Certified Strengths Coach in 2014, she has trained more than 5,000 people in over 100 organizations worldwide. In 2017, at the age of 39, Traci was diagnosed with breast cancer. This unexpected health challenge led her to reflect on concepts she teaches others—strengths, mindset, and authenticity. As the daughter of educators and a lifelong learner, she has remained engaged in the world of cancer survivorship. Traci now serves on the board of the American Cancer Society in Iowa and has traveled to Washington, D.C., to advocate for cancer survivors through the American Cancer Society Cancer Action Network and the National Breast Cancer Coalition. She believes that facing a cancer diagnosis is hard enough without additional barriers to quality care. Traci holds degrees in management and organizations and counseling psychology from the University of Iowa and the University of Kansas. She lives in Waterloo, Iowa, with her husband, Kent, and their two children.
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