Tonja Ayers
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Tonja Ayers

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For more than 20 years, she’s been helping others get on their feet—literally and figuratively. Affectionately known as “The Shoe Lady” worldwide, Tonja Ayers has made monumental strides in business, books and the big screen. A proven industry leader who is widely respected amongst both colleagues and consumers alike, Tonja’s entrepreneurial insight, entertainment acumen and literary genius are second to none. Featured in The Detroit News & Free Press and The Michigan Chronicle, as well as on WDIV Channel 4 NBC, this author, playwright, retail guru and filmmaker is not only intentional about creating the life of her dreams—but she’s most passionate about helping others do the same.

The thousands who have patronized The Shoe Lady over the years received so much more than a cute pair of shoes and a great shopping experience. They left with a new level of empowerment to pursue their passion and purpose or to make a difference in the world around them. Nominated as one of the best shoe stores in the Metropolitan Detroit area for several years, customers of all ages and backgrounds have access to shoes, books, plays and films—all under one roof. Honored with The Spirit of Detroit Award in 2019 and Detroit’s Choice Award in 2021, to being honored as Entrepreneur of the Year by 3RY Magazine in 2022, Tonja’s wisdom in business and retail unlocked the door for her to help others who wanted to start retail businesses.

From high heels and stilettos, to standing ovations in sold-out theatres, Tonja has authored ten books. Inspired by the stories her clients shared while trying on shoes, she authored the bestselling book, Stay in Your Place. Even though she wrote the book as a joke, when she mistakenly ordered 500 copies, little did she know that she’d sell out in just a week. Taking the message from the page to the stage, Tonja hosted her debut stage production, Stay in Your Place, before two sold-out audiences. The success of the stage play inspired her to film the movie, which sold out three movie theaters at its premiere. By February of 2020, Tonja released her second film, Chocolate Kiss, which premiered before five sold-out theaters and her most recent film Rotten premiered to multiple sold-out theaters as well. Holding both a Bachelor of Science in Business Management and Business Administration, Tonja’s multifaceted personality, business sense and creative ability puts her in a class all by herself. A beacon of hope and inspiration to the community at-large and local business owners, it’s her innate desire to help others succeed that has left her standing tall in tumultuous economic times.

For more info contact Tonja at 248. 973.SHOE or email info@theshoelady.biz.
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