Tareq Azim
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Tareq Azim

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For over 20 years, Tareq Azim has directed the creative and strategic development of leading institutions in professional sports, human performance, entertainment, government, law enforcement, hospitality, and finance. A former collegiate and professional athlete and seven-time world championship head coach, Azim has established an international reputation for his distinct ability to solve key mental and emotional deficiencies that obstruct potential and impede optimal performance. Azim codified his methodology in his Empower Concept, establishing his legacy as a leading specialist in human optimization. His success led him to build the Empower Performance Institute – one of the most sought-after performance facilities in the United States, hosting top-tier athletes in the NFL, UFC, and other professional sports. Tareq is currently the CEO and founder of a creative agency, The We Group, where he leverages his philosophy and innovative vision to build competitive brands and disrupt industries.
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