Sunny Bonnell
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Sunny Bonnell

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I'm an author, keynote speaker, and Founder & CEO of Motto, one of the top leadership and brand consultancies for rule-breakers and game-changers. Alongside my co-conspirator Ashleigh Hansberger, we inspire a new kind of leadership thinking which we share in our brazen talks and unconventional book Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. Together we empower leaders and teams for brands such as Google, Microsoft, Hershey’s, Twentieth Century Fox, the NFL, Blue Sky Studios, USA Today, and more on how to break through any category and create Ideas Worth Rallying Around®. For over fifteen years at Motto, we have been teaching leaders how to dismantle business-as-usual using Rare Breed thinking to deviate from the norm and challenge the status quo. In our book, we help leaders and professionals develop a Rare Breed Mindset, a thought framework based on seven unconventional traits we've identified as the source of radical differentiation and power in business and life. It is this philosophy that has garnered the attention of global brands and worldwide recognition. Witnessing an alarming lack of acceptance for unique people and “crazy” ideas that don’t fit the mold, we responded with our book, Rare Breed, which has become the go-to business manifesto for tearing up the rule book and succeeding on your own terms. In turn, the Rare Breed Mindset builds stronger, more inspiring, and more innovative companies and teams. Rare Breed is called: — “Top 5 Career Books” - NY Post — “Best Business Book of the Year” - Geoffrey Colon, Microsoft® — “A Brazen Rant” - Seth Godin — "One of this Generation's Best Reads" - Amear Whittington — "Ahead of its Time. Couldn't Put it Down." - Wendy Ryan We've been named Inc. 30 Under 30, GDUSA Top 25 People to Watch, and interviewed by Entrepreneur, Forbes, Yahoo!, Wall Street Journal, The Breakfast Club and hundreds more. We’ve also spoken at Fossil, Small Giants, Inc. GROWCO, The DEC, Radio and Audio Summit to name a few. When not leading our team of Rare Breeds at Motto, we give keynotes and share our audacious story of dropping out of college with two hundred and fifty dollars to start a business as well as provocative advice on how to turn doubt into determination, failure into fuel, and angst into ambition. WORK WITH ME TO: ► Innovate and shake things up ► Ignite your team ► Find the “big idea” worth rallying around ► Defy conventional thinking I live in NYC and can be spotted wearing my signature fedora.
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