Steve Radford
AUTHOR

Steve Radford

Tap the gear icon above to manage new release emails.
Steve Radford has spent 25+ years helping frontline salespeople master the art of selling so customers love to buy. A leader in sales learning and development, he’s founded award-winning businesses, led sales teams from tens to hundreds, and built sales capability for global brands. Steve co-created one of the UK’s first university-accredited sales programs and helped shape the UK Sales Executive Apprenticeship and Diploma programmes. A Founding Fellow of the Institute of Sales Professionals and founder of the Greater Sales Company, he writes practical, no-nonsense guides for reps, managers, and leaders. He’s the author of “How To Sell: Everything you need to think, know and do to have greater sales conversations”.
Read more Read less

Try Audible membership today. Start enjoying the benefits.

Try Audible for free with an audiobook of your choice.
Try Premium Plus free
Automatically renews at AUD $16.45/mo after 30 days. Cancel anytime.

Most Popular

Product list
  • How to Sell cover art

    • How to Sell

    • Everything You Need to Think, Know and Do to Have Greater Sales Conversations
    • By: Steve Radford
    • Narrated by: Steve Radford
    • Length: 6 hrs and 20 mins
    • Release date: 25-11-2025
    • Language: English
    • Not rated yet

    $18.52 or free with 30-day trial

    Pre-order: Free with 30-day trial