Steve Nygren
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Steve Nygren

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Steve Nygren is the Founder and CEO of Serenbe, a wellness community created as a model to demonstrate that preserving green space interlaced with agriculture, housing and retail is not only economically viable, but the future of community wellbeing. He is also the author of the forthcoming book, Start In Your Own Backyard, chronicling the rise of Serenbe and charting a path for others wishing to challenge the status quo, embrace optimism, and reinvent their communities…and themselves. His journey started when he led the effort to create the Chattahoochee Hill Country Alliance bringing together landowners, developers, and conservationists for a mutually agreed upon solution for balanced growth across 40,000 acres. This effort resulted in a historic Georgia land use plan adopted to preserve 70% of the acreage on the edge of Atlanta while providing 20% more housing than traditional yield of suburban sprawl. His work has earned him the Global Wellness Institute’s Leader in Innovation Award and Southface’s Argon Award as well as recognition from the Urban Land Institute and the Atlanta Regional Commission. He was also named Georgia Trend’s 2019 Most Respected Business Leader and the MLK Jr. Beloved Community Environmental Justice Award in 2025. Steve currently serves on multiple local and national boards dealing with children, agriculture and environmental issues including The Ray C. Anderson Foundation, Children & Nature Network, Chattahoochee Now and The Biophilic Institute. He is also a Partner at Nygren Placemaking consulting and started his career as a serial hospitality entrepreneur, having founded the 34-restaurant group, Peasant Restaurants.
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