Stephen Denny
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Stephen Denny

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In Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World, we drew upon four years of global quantitative data exploring the intersection of technology and culture to develop a blueprint for executives, leaders, candidates and others seeking to lead their organizations and movements through this age of collapsing trust and technological immersion. In Killing Giants: 10 Strategies to Topple the Goliath in Your Industry, I interviewed over 70 of the world's most effective business leaders, as well as professional gamblers, hostage negotiators, war planners, athletes, screenwriters and others to see how their experiences applied to ours. They do, and the combination makes for a thought-provoking discussion. This is a universal story. We've all been the upstart, the underdog, looking up at a giant competitor. * * * Stephen Denny consults to corporate clients in the areas of competitive strategy, branding + messaging, demand generation and channel engagement. Prior to consulting, Denny spent over twenty years as a senior marketer at brands including Sony, OnStar, Iomega and Plantronics. As a speaker, Denny delivers keynotes on competitive strategy, marketing and leadership.
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  • Killing Giants cover art

    • Killing Giants

    • 10 Strategies to Topple the Goliath in Your Industry
    • By: Stephen Denny
    • Narrated by: Walter Dixon
    • Length: 7 hrs and 36 mins
    • Release date: 07-04-2011
    • Language: English
    • 5.0 out of 5 stars 1 rating

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  • Unfiltered Marketing cover art

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