Shaun West
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Shaun West

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Shaun West is a former British Paratrooper, entrepreneur, and business coach. After serving in elite military environments and working globally as a security professional, Shaun built a successful seven-figure business in the private security sector before pivoting into coaching and mentoring.

Today, he helps ambitious business owners cut through the firefight of daily operations and build sustainable, scalable companies with clarity and confidence. Drawing on lessons from the Paras, the world of close protection, and his own business journey, Shaun created The Command Framework™ a practical system that gives leaders structure, focus, and accountability.

Shaun is also a TEDx speaker and the author of the Tactical Advantage, a field manual for business growth. Passionate about the veteran community, he co-founded the Vetrepreneurs Circle, a movement dedicated to helping ex-service personnel succeed in business.

When not coaching or writing, Shaun enjoys time with family in the North East of England, where he continues to live by the paratrooper motto: Utrinque Paratus — Ready for Anything.
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  • The Tactical Advantage cover art
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    • The Tactical Advantage

    • A Field Manual for Security Business Owners Who Want to Lead, Grow, and Take Control
    • By: Shaun West
    • Narrated by: Shaun West
    • Length: 5 hrs and 2 mins
    • Release date: 13-11-2025
    • Language: English
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    $22.74 or free with 30-day trial