Selena Fisk
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Selena Fisk

Business & Careers
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I am a data storyteller who is passionate about helping others sort through the numbers to tell the real stories and lead positive change. I fiercely advocate for a world in which we are all data-informed, not data-driven; yet I realise that this isn’t a skill set we all have or are confident in. As a data coach and storyteller, I am as enthusiastic about building data storytelling skills in others as I am about building my own understanding of the evolving ways data can support individuals, organisations and communities to flourish and thrive. For me, using data in a way that benefits others is the only way to use it. Almost nothing will accelerate the impact we can have as humans like being able to see trends in the numbers, and using this information alongside our understanding of context to inform our decisions. In my role as an independent data expert, I has mentored executive, senior and middle leaders as well as hundreds of others in data storytelling, positively impacting the organisations in which they work. With my background in teaching, I developed resources to promote data storytelling in schools, including an online self-paced data storytelling course, and two books published by Hawker Brownlow Education and Solution Tree. For the corporate sector, my third book, 'I'm not a numbers person: How to make good decisions in a data rich world" was published in April 2022.
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