Samantha Wills
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Samantha Wills

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Samantha Wills is a bestselling author, speaker, and creative strategist—crafting stories that empower creatives across books, business, and brand. Her voice is known for its raw vulnerability, grounded insight, and deep relatability. Samantha’s current work spans memoir, children’s literature, and (forthcoming) fiction—all anchored in a deeper exploration of self-trust, creative potential, and what it means to live a life that feels true. Through her writing and platform, she champions creativity as both a path and a practice—especially for women building lives on their own terms. Her work includes the bestselling memoir Of Gold & Dust and the children’s Marigold series, with forthcoming projects in adult fiction and screenwriting. Through honest storytelling and sharp cultural insight, Samantha gives voice to the creative, emotional, and professional challenges women face in a world that constantly asks for more. At the centre of her work is a creative through line—one that explores self-trust, identity, and the persistence it takes to live a creative life on your own terms. Across all her platforms, she meets women in the space between ambition and uncertainty—helping them move through self-doubt, imposter syndrome, and distraction to pursue the creative life they know they’re meant for. She first became known as the founder of Samantha Wills Jewellery—a globally recognised accessories brand she launched at 21 and closed at its peak after 15 years. That experience shaped her voice as both a creative entrepreneur and modern storyteller. Today, through her writing, speaking, and the Samantha Wills Institute, she supports a new generation of creatives and founders in reclaiming their voice, trusting their intuition, and designing lives and work that feel deeply their own. @samanthawills
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