Robert Sofia
AUTHOR

Robert Sofia

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Robert Sofia is the Chairman and CEO of Snappy Kraken, an automated growth program for financial advisors. During the better part of two decades, Robert has served thousands of companies across the spectrum of financial services, including RIAs, family offices, broker dealers, TAMPs, IMOs, custodians, insurance, and investment companies.

Robert has authored four books, including his latest; Blend Out, released in the Summer of 2021. His writings on marketing appear in publications including Forbes, INC Magazine, The Wall Street Journal, FOX Business, Business Insider, Investment News, Financial Planning, Wealth Management, ThinkAdvisor, The Journal of Financial Planning, and many other publications. 

As an accomplished public speaker, Robert has delivered hundreds of presentations, and keynotes for companies including Ford Motor, Adobe, TD Ameritrade, Schwab, Prudential, and others.

Robert resides in Palm Coast, Florida with his wife of 19 years and their son. His interests include boating, cooking, home improvement projects, and volunteering in his local community. As Robert put's it: "I believe in people ahead of profits, growing every day, working hard, and giving back."
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