Robert Herbst
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Robert Herbst

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Robert Herbst, a sales veteran with over 35 years of experience developing B2B salesforces, pioneered the sales practitioner mindset and founded Spire Selling, where salespeople learn to thrive amid disruption and uncertainty. Rob divides his time between Vancouver Island and Calgary, backcountry skiing, leading people up mountains, blazing a few trails of his own, and spending time with his children and grandchildren. Wherever he is, Rob’s mission remains clear: to help others climb higher—both in sales and in life.
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