Rob Abel
AUTHOR

Rob Abel

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Rob Abel is an international impact award winning author, #1 best selling author, and psychological researcher focused on understanding the underlying drivers of human behavior.

Rob began writing the first version of WHY between 2005 and 2007. Although he had the ability to write the book at the time, he recognized his understanding was incomplete. Rather than publish unfinished ideas, he chose to step back.

Over the next two decades, Rob devoted himself to testing his original theories through observation and continued studies. What began as early insight evolved into a deeper and more structured understanding.

Building on foundational frameworks from thinkers such as Tony Robbins, Abraham Maslow, Gary Chapman, and David Merrill, Rob introduces original psychological models which integrate these ideas into a cohesive system explaining the seven layers of our personality (our nature) and how they work together.

The result is "This is WHY: Understanding Human Behavior" – a work twenty years in the making finally published in 2025 that explains why people do what they do and the internal systems which drive behavior. Rob followed it up by publishing "Live Between the Lines Theory: finding the meaning and beauty life cannot measure", in 2026.

Rob lives in Palm Beach County, Florida with his wife and two sons.
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  • Live Between the Lines Theory cover art
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    $18.62 or free with 30-day trial

  • This Is WHY cover art
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    • This Is WHY

    • Understanding Human Behavior
    • By: Rob Abel
    • Narrated by: Rob Abel
    • Length: 11 hrs and 32 mins
    • Release date: 04-03-2026
    • Language: English
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    $28.07 or free with 30-day trial