Rich Diviney
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Rich Diviney

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Rich Diviney is a bestselling author, renowned speaker, and leadership expert who draws upon more than two decades of distinguished service as a Navy SEAL Officer. Over the course of his military career, Rich completed 13 overseas deployments, including 11 to Iraq and Afghanistan. His unique perspective was honed through his role as the Officer in Charge of Training and Selection for an elite SEAL Command, where he oversaw the meticulous process of identifying and cultivating the most optimal performers from among the already exceptional. This experience fueled Rich’s exploration of the hidden attributes that drive human performance, leading to the release of his first bestselling book, The Attributes: 25 Hidden Drivers of Optimal Performance. In this groundbreaking work, Rich distilled the innate qualities—such as resilience, adaptability, and courage—that enable individuals and teams to excel under pressure. The book allowed for the launch of The Attributes Inc., a speaking and consulting business that has transformed how companies hire, build teams, and develop leaders by prioritizing innate attributes over learned skills. In his second book, Masters of Uncertainty: The Navy SEAL Way to Turn Stress into Success for You and Your Team, Rich expands his insights to the realm of uncertainty and chaos. Leveraging his SEAL training and neuroscience-backed strategies, he equips readers with tools to manage stress, stay calm under pressure, and transform chaos into an advantage. The Mastering Uncertainty Method has become a vital guide for individuals and teams navigating today’s unpredictable world. Since retiring from active duty in 2017, Rich has devoted himself to sharing his knowledge through speaking engagements, workshops, and consulting. His expertise has empowered top-tier organizations—including Google, McKinsey, American Airlines, and the San Francisco 49ers—to achieve peak performance and navigate complex challenges. Rich’s work goes beyond the corporate world. Through assessments, workshops, and workbooks, he helps individuals harness their unique attributes and thrive in every aspect of their lives.
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