Rich Braden
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Rich Braden

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Rich Braden is the founder of People Rocket LLC, a strategic innovation firm based in San Francisco. With over 15 years of academic experience, Rich is a recognized thought leader in design thinking, leadership, and innovation. He is a design educator and has taught at renowned institutions including Harvard University, Stanford University, and London Business School, Aalto University, and Pontifícia Universidade Católica do Rio Grande do Sul helping shape future leaders. As CEO of People Rocket, he works with clients such as Airbnb, Coca-Cola, Starbucks, the United Nations, Microsoft, and Red Cross to drive strategic innovation and responsible AI solutions. Rich holds degrees in Computer and Electrical Engineering from Purdue University and resides in the San Francisco Bay Area.
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