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A marca além do propósito
- A Reputação, o Estilo e a Ideia na construção de marcas R.E.I.
- By: Renato Figueiredo
- Narrated by: Paulo Lang
- Length: 5 hrs and 27 mins
- Unabridged
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A declaração de um Propósito se tornou uma espécie de milagre da empresa contemporânea: parece que basta ter um para sua marca ser bem-posicionada e seu negócio estar em dia.
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A marca além do propósito
- A Reputação, o Estilo e a Ideia na construção de marcas R.E.I.
- Narrated by: Paulo Lang
- Length: 5 hrs and 27 mins
- Release date: 12-05-2026
- Language: Portuguese
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