Reena Vokoun
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Reena Vokoun

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Reena Vokoun, Founder and CEO of Passion Fit, is a best-selling and award-winning author, TEDx speaker, media spokesperson, and certified health coach, group fitness professional, yoga, mindfulness, nutrition and behavior change specialist, and employee well-being and professional strengths-based coach through the American Council on Exercise, Athletics, and Fitness Association of America and Gallup. She is also a personal and professional development coach and consultant and marketer. Reena graduated with a BBA in marketing and management from the University of Wisconsin-Madison and an MS in advertising and communications from Boston University. She spent years in digital marketing, sales, and business development leadership roles for Google, Yahoo, Reebok, CNET, GE, and Grokker. Today, she serves companies, nonprofits, universities, schools, and the media through Passion Fit products, services, and content focused on fitness, nutrition, mindfulness, productivity, and work-life balance. Reena is featured as a TV health contributor on FOX, NBC, ABC, and CBS and is the host of a Women Lead TV show called Women, Wellness and the Workplace, sponsored by the Connected Women of Influence. She’s been featured in Health and Women’s Health magazines, was an award-winning ESPN National Fitness Championships competitor, was selected as one of LA Weekly’s Top 10 Health and Fitness Leaders of 2023, and was a Top 10 competitor in the Ms. Health & Fitness 2024 competition. Reena is a brand ambassador for the American Council on Exercise and a Burnalong content provider. She speaks to companies such as Microsoft, Google, and Amazon, writes for Thrive Global, Shape, and her own blog and has been a newspaper health columnist. Reena has also published her first nonfiction book entitled, The Wellness-Empowered Woman™, which is an Amazon Best-Seller, Mom’s Choice Award Gold Winner, Nonfiction Authors Association Gold Award Winner, and Book Excellence Award Winner. Reena is on the Entrepreneurship Advisory Alumni Board for the University of Wisconsin-Madison, Women’s Leadership Alumni Council for Boston University, and has been a Women in Management Facilitator for Stanford University. She was also nominated to be a candidate for Woman of the Year Silicon Valley, where she fundraised for blood cancer research for the Leukemia and Lymphoma Society. Reena is a wife and mom and lives in San Diego, California, with her husband and two sons.
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