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Le concept "stratégie Océan bleu". Présentation et analyse
- Gestion & marketing 16
- By: Pierre Pichère
- Narrated by: Alban Barthélémy
- Length: 34 mins
- Unabridged
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Selon la théorie économique de l' « Océan Bleu », développée par Chan Kim et Renée Mauborgne, la croissance durable des entreprises n'est possible qu'à la condition de se différencier et de se montrer plus compétitives que leurs concurrents.
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Le concept "stratégie Océan bleu". Présentation et analyse
- Gestion & marketing 16
- Narrated by: Alban Barthélémy
- Length: 34 mins
- Release date: 23-03-2017
- Language: French
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