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Reality Does Not Negotiate
- Lessons from Building and Selling a Niche Luxury Business
- By: Peter Bowers
- Narrated by: Justus McGonigal
- Length: 2 hrs and 53 mins
- Unabridged
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In 2008 Peter F. Bowers bought the WACO Aircraft Company—the only modern maker of FAA-certified open-cockpit biplanes—and discovered how expensive ignorance can be. He had manufacturing in his bones and almost no experience selling airplanes.
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Reality Does Not Negotiate
- Lessons from Building and Selling a Niche Luxury Business
- Narrated by: Justus McGonigal
- Length: 2 hrs and 53 mins
- Release date: 21-09-2026
- Language: English
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