Nicholas A. C. Read
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Nicholas A. C. Read

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Nic is a former executive with Ernst & Young, and chief revenue officer of SalesLabs - a sales consulting, coaching and software start-up he founded in 1997 and sold in 2018. He extended a research project led by Dr Stephen Bistritz (on executive selling) into a global study that spanned 10 years using data from 500 companies. Read and Bistritz co-authored the book SELLING TO THE C-SUITE based on this study.

The sales methodologies Nic researched, wrote about and trained people in were augmented by him relocating to live in countries facing major change, where he could observe the dynamics up close. From Germany he helped Eastern Bloc leaders modernise their leadership and operational processes after the fall of the Berlin Wall. He bought a company in Shanghai after China joined the WTO so he could work with companies shifting from communist norms to a capitalist model. He moved his leadership team to Wall Street during the 2008 global financial crisis to be at the epicenter of reform.

His immersive approach to studying the process of transformation firsthand and then teaching it as research-based best practices to leadership, operations, sales and service professionals has garnered three international awards, including a 'Business Oscar'. His bestselling business methodologies and guidebooks are syndicated in more than 51 countries, and have helped sales leaders qualify, pursue and win more than $30 billion in new opportunities.

Nic continues to research, write and consult on sales and sales management, and counts some of the world's largest and fastest-growing companies as his private clients. He also lectures to select conferences, cohorts of international MBA and EMBA students, corporate and government teams in the field of sustainable high-performance.
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