Nadim Sadek
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Nadim Sadek

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Nadim Sadek is a serial entrepreneur and bestselling author who has built and sold multiple AI-driven companies that have transformed entire industries. His latest book, "Quiver, don't Quake - How Creativity can Embrace AI," explores how artificial intelligence can become creativity's greatest collaborative ally rather than its competitor. Building on the success of his previous bestseller "Shimmer, don't Shake - how Publishing can embrace AI" (first published by Mensch and globally licensed by Forbes, now translated into more than 10 languages), Nadim has established himself as the definitive voice on AI's transformative impact across creative industries. "Quiver, don't Quake" introduces groundbreaking concepts like the 'Panthropic' dialogue and comprehensive integration frameworks that show how AI can enhance human creativity across publishing, film, gaming, and education. The book examines emerging economic models from AI-human partnerships and presents national strategies for creative workflow integration - making complex AI concepts accessible to creators at every skill level. As Founder & CEO of Shimmr AI, Nadim is revolutionizing how publishers monetize their backlist titles, using AI to match books with psychologically-compatible readers while dramatically improving author reach and publisher profitability. It's the kind of AI-native approach that's changing how the industry thinks about long-tail assets. Before that, he founded and led ProQuo AI, essentially creating an entirely new sector in marketing technology with an AI-driven brand management platform. His entrepreneurial journey includes the remarkable story of acquiring an island off Ireland's west coast and building Inish Turk Beg into an award-winning whiskey, food, and music business that won the global Mobius award for "best new brand." Perhaps his most significant, foundational achievement was building what became the world's largest qualitative market research company, Sadek Wynberg Research. After proving that psychology could revolutionize market research, he sold the company to WPP and went on to lead two of their global networks: Millward Brown Qualitative Network and Research International. He studied Pure Psychology at Trinity College, Dublin, bringing scientific rigor to understanding human behavior in business contexts - expertise that now informs his pioneering work on AI-human creative collaboration. His insights reach millions through regular contributions to major publications including The Bookseller and Forbes Books, while he continues to spot and develop talent across industries, managing Warner-signed artist Shaefri and presenting Boss Bikes Club, a popular YouTube motorcycle review channel. Born half-Irish, half-Egyptian and raised across four continents, he brings a truly global perspective to everything he builds. He lives in London.
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