AUTHOR

Mike Damphousse

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Mike Damphousse, founding partner of Category Design Advisors, brings an experienced, pragmatic aspect to strategic category design from three decades as a founder, CEO, CMO, startup advisor and a limited partner with Stage 2 Capital. His first book, The Category Creation Formula, co-authored with Kevin Maney, expands the business discipline of category design. He publishes articles often and is a frequent podcast guest, including hosting the podcast, Category Thinkers. He was most recently founder and CEO/CMO of Green Leads, which was acquired by Next 15, and has served on several boards – both in business and non-profit. Mike holds a BS in Computer Science from Merrimack College and lives on the water in both New Hampshire and Florida with his wife, Linda.

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The Category Creation Formula

Discover, Design, and Win New Market Categories

By: Kevin Maney, Mike Damphousse

Narrated by: Chris Brinkley

Length: 5 hrs and 52 mins

Release date: 24-02-2026

Language: English

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Mike Damphousse

Try Audible membership today. Start enjoying the benefits.

Most Popular

The Category Creation Formula

The Category Creation Formula

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