Micheal Carson
AUTHOR

Micheal Carson

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Mike Carson is the CEO of Appliance Marketing Pros and Service Alliance Group.

He has spent more than twenty years in digital marketing, with the past decade focused almost entirely on home service companies. Appliance Marketing Pros is an agency built for a single industry, working exclusively with appliance repair, HVAC, and dryer vent cleaning businesses. Service Alliance Group is the other half of that work, giving owners the coaching, systems, and community they need to organize, grow, and scale a company that does not depend on them.

His clients range from one-truck operators to multi-location companies, and over his career, his work has spanned small local businesses to Fortune 500 brands. He regularly presents at industry events, hosts the AMP'ed Up podcast, and co-hosts the Service Alliance Group Podcast.

Mike is the author of Digital Marketing for Home Service Businesses and Built for Beyond the Truck.

What owners know him for is simpler than any of that. Every single week he sits down with home service owners and listens. Most of them are great technicians who built a company and then got trapped inside it, busy without being profitable, owning a business that owns them right back. Helping them build something that runs without them is the work he cares most about.
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